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Wonka themed give away, man how I miss Steve Jobs
Posted by: pRICE cUBE
Date: April 26, 2012 09:01AM
[www.cultofmac.com]


Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase.

Rather than a $10,000 iTunes Gift Card like the company usually offers up for milestone App Store downloads, Steve wanted to play Willy Wonka and provide the lucky customer with a golden ticket that would entitle them to a full refund on their iMac purchase and a personal tour around Apple’s Cupertino campus.

Steve even wanted to dress up like Wonka, Segall writes, complete with a purple suit and top hat. He even had Apple employees working to design the golden ticket:

Steve’s idea was to do a Willy Wonka with it. Just as Wonka did in the movie, Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac, and publicize that fact. Whoever opened the lucky iMac box would be refunded the purchase price and be flown to Cupertino, where he or she (and, presumably, the accompanying family) would be taken on a tour of the Apple campus.




Please "Like" the Meiwah restaurant page because you love the place or you pity me [www.facebook.com]
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Re: Wonka themed give away, man how I miss Steve Jobs
Posted by: datbeme
Date: April 26, 2012 09:13AM
No way that golden ticket would have made it into the Amazon supply chain, so my chances of getting one now are about the same.
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Re: Wonka themed give away, man how I miss Steve Jobs
Posted by: mikebw
Date: April 26, 2012 09:27AM
After the tour they would have to be killed however, so as not to reveal any of their secrets. Or at least sent into space in their glass elevator!
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Re: Wonka themed give away, man how I miss Steve Jobs
Posted by: rgG
Date: April 26, 2012 09:43AM
Would all the Apple employees have to dress like Oompa Loompas during the tour?




Alpharetta, GA (Atlanta suburb)
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Re: Wonka themed give away, man how I miss Steve Jobs
Posted by: DeusxMac
Date: April 26, 2012 10:13AM
Quote
pRICE cUBE
[www.cultofmac.com]


Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week...

Hope his publisher had a proofreader to correct that title before it actually shipped. slap smiley
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Re: Wonka themed give away, man how I miss Steve Jobs
Posted by: DRR
Date: April 26, 2012 12:13PM
My question is this.

Quote

Fortunately for them, California law dictates that such competitions allow entry without requiring a purchase, which meant Apple must provide a way for people to enter without actually purchasing an iMac. The rule subsequently scuppered Steve’s plan.

If this is the case, how did they do the "One Millionth song purchased at iTunes" or the "one billionth iOS app" promotions?
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Re: Wonka themed give away, man how I miss Steve Jobs
Posted by: mikebw
Date: April 26, 2012 12:53PM
Quote
DRR
My question is this.

Quote

Fortunately for them, California law dictates that such competitions allow entry without requiring a purchase, which meant Apple must provide a way for people to enter without actually purchasing an iMac. The rule subsequently scuppered Steve’s plan.

If this is the case, how did they do the "One Millionth song purchased at iTunes" or the "one billionth iOS app" promotions?

I think you could have mailed in an entry form.
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Re: Wonka themed give away, man how I miss Steve Jobs
Posted by: DRR
Date: April 26, 2012 02:58PM
Quote
mikebw
Quote
DRR
My question is this.

Quote

Fortunately for them, California law dictates that such competitions allow entry without requiring a purchase, which meant Apple must provide a way for people to enter without actually purchasing an iMac. The rule subsequently scuppered Steve’s plan.

If this is the case, how did they do the "One Millionth song purchased at iTunes" or the "one billionth iOS app" promotions?

I think you could have mailed in an entry form.

Really? Mail in an entry form to be the one billionth iOS app downloaded? How on earth does that work?
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Re: Wonka themed give away, man how I miss Steve Jobs
Posted by: N-OS X-tasy!
Date: April 26, 2012 04:16PM
Also... one millionth iMac sold? How would they know which box would be the one millionth sold? How long would it take to sell one million iMacs - a week? Two? Three?


RIP, Greg the DogSitter. You are missed.
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Re: Wonka themed give away, man how I miss Steve Jobs
Posted by: RAMd®d
Date: April 27, 2012 01:07AM
I believe it was the one-billionth app downloaded, not sold.

There are a few free apps available.


You and I have memories longer than the road that stretches out ahead.

We don’t do focus groups. They just ensure that you don’t offend anyone, and produce bland inoffensive products. —Sir Jonathan Ive

-An armed society is a polite society.
And hope is a lousy defense.

There is no safety for honest men
except by believing all possible evil
of evil men.

Pixels were born to be punished. -Frederick Van Johnson

Mister, that's a ten-gallon hat on a twenty-gallon head.

I *love* Sigs. It's Glocks I hate.
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