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"Lucky Charms... going full-on sugar bomb"
Posted by: $tevie
Date: May 19, 2017 12:02PM
Lucky Charms cannot find the magic in natural ingredients — so it’s going full-on sugar bomb
Quote

Americans are eating less cereal, but executives at General Mills are hoping they’ve found a way to revive sales: By offering customers a chance to win one of 10,000 boxes filled with nothing but Lucky Charms marshmallows.

On its website, General Mills calls marshmallow-only Lucky Charms “the unicorn of the cereal world — fantasized about, but never seen.” In reality, they come with more sugar per serving than a Snickers bar or Twinkie.

It’s a change in direction for the maker of Cheerios, Trix and Wheaties, which two years ago announced it would remove artificial flavors and colors from Lucky Charms marshmallows by 2017. That effort has since stalled — company scientists have yet to find natural substitutes that won’t affect flavor — but Mike Siemienas, a Lucky Charms spokesman, says work is ongoing.

“It’s still our biggest challenge,” Siemienas said. “We’ll let you know once we’ve found a solution.”
[www.washingtonpost.com]



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Re: "Lucky Charms... going full-on sugar bomb"
Posted by: NewtonMP2100
Date: May 19, 2017 12:04PM
.....heard 'bout this......this is 'da bomb......



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Re: "Lucky Charms... going full-on sugar bomb"
Posted by: cbelt3
Date: May 19, 2017 12:10PM
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Re: "Lucky Charms... going full-on sugar bomb"
Posted by: pRICE cUBE
Date: May 19, 2017 12:46PM
I believe we have footage from the first person to test this cereal.





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Re: "Lucky Charms... going full-on sugar bomb"
Posted by: Ombligo
Date: May 19, 2017 01:03PM
Quote

company scientists have yet to find natural substitutes that won’t affect flavor — but Mike Siemienas, a Lucky Charms spokesman, says work is ongoing.

They can't find an artificial flavor that mimics stale cardboard?



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Re: "Lucky Charms... going full-on sugar bomb"
Posted by: Filliam H. Muffman
Date: May 19, 2017 01:33PM
I think it's propaganda and they're going to make them very difficult to find. Along the lines of what Nintendo did with the new Classic. It's not something they actually want to sell.

Though I am a fan of an occasional taste of sugar bombs.





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Re: "Lucky Charms... going full-on sugar bomb"
Posted by: Zoidberg
Date: May 19, 2017 01:55PM
Or, geez, just buy them direct: [www.amazon.com]



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Re: "Lucky Charms... going full-on sugar bomb"
Posted by: Filliam H. Muffman
Date: May 20, 2017 01:51PM
Quote
Zoidberg
Or, geez, just buy them direct: [www.amazon.com]

Can you give me a little assurance those are the same flavors that are in Lucky Charms?



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