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DIE(t) another Day?!....Diet Coke is changing look and flavors.....
Posted by: NewtonMP2100
Date: January 10, 2018 11:09AM
....look of the can [ tall and sleeker ] and 4 new flavors......in stores mid-January........allegedly trying to attract 'millenials'.......

Diet Coke Ginger Lime
Diet Coke Feisty Cherry
Diet Coke Zesty Blood Orange
Diet Coke Twisted Mango


Diet Coke Launches 4 New Flavors and a Totally Different Look

....The soda aisle is getting a fresh pop of color.

On Wednesday, Diet Coke announced a major transformation to its cans, shifting to a taller, sleeker look that still holds the same 12-oz. portion of soda.

But don’t worry, zero-cal beverage purists: Unlike the recent Coke Zero makeover, there be no alterations to the flavor of the drink, which is sweetened with aspertame (“You don’t mess with a good thing,” says the company’s press release).

If you’re looking to venture outside your cola comfort zone, though, they are launching four brand new flavors in tandem with the design, including Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Zesty Blood Orange and Diet Coke Twisted Mango.

“Diet Coke is one of the most iconic brands loved by millions of fans in North America,” said Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke. “Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach. And most importantly, we wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation.”

According to AdAge, the move is an effort to target millennials and the company will roll out commercials later this month that “will feature a blend of male and female celebrities and influencers.”

The new cans and flavors will be available across North America starting mid-January.



looking to get 'younger' consumers.............?!



____________________________________________________

I reject your reality and substitute my own!



Edited 3 time(s). Last edit at 01/10/2018 11:52AM by NewtonMP2100.
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Re: a good day to DIE(t)?!....Diet Coke is changing look and flavors.....
Posted by: mikebw
Date: January 10, 2018 11:17AM
"You don’t mess with a good thing," ?

I wouldn't call aspartame a good thing.
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Re: a good day to DIE(t)?!....Diet Coke is changing look and flavors.....
Posted by: 3d
Date: January 10, 2018 11:17AM
No Creamy Avocado flavour to appeal to the millennials and their influencers?
FAIL.
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Re: a good day to DIE(t)?!....Diet Coke is changing look and flavors.....
Posted by: Lux Interior
Date: January 10, 2018 11:34AM
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Re: a good day to DIE(t)?!....Diet Coke is changing look and flavors.....
Posted by: JPK
Date: January 10, 2018 11:40AM
Will those new cans fit in a vending machine.

JPK
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Re: a good day to DIE(t)?!....Diet Coke is changing look and flavors.....
Posted by: graylocks
Date: January 10, 2018 12:01PM
Quote
JPK
Will those new cans fit in a vending machine.

JPK

or car cupholders as my son just speculated. too slim and the cans tilt over.



"Success isn't about how much money you make. It is about the difference you make in people's lives."--Michelle Obama
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Re: a good day to DIE(t)?!....Diet Coke is changing look and flavors.....
Posted by: rjmacs
Date: January 10, 2018 12:15PM
Quote
graylocks
Quote
JPK
Will those new cans fit in a vending machine.

JPK

or car cupholders as my son just speculated. too slim and the cans tilt over.

It certainly killed sales for Red Bull. Oh wait....



rj
AKA
Vreemac, Moth of the Future
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Re: DIE(t) another Day?!....Diet Coke is changing look and flavors.....
Posted by: GGD
Date: January 10, 2018 12:16PM
"Unlike the recent Coke Zero makeover, there be no alterations to the flavor of the drink, which is sweetened with aspertame (“You don’t mess with a good thing,” says the company’s press release)."

So are they saying that it was OK to mess with Coke Zero because it wasn't "a good thing"?
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Re: DIE(t) another Day?!....Diet Coke is changing look and flavors.....
Posted by: jdc
Date: January 10, 2018 12:25PM
Quote
GGD
So are they saying that it was OK to mess with Coke Zero because it wasn't "a good thing"?

Im guessing "wasn't "a good thing"" is marketing speak for "not selling well"

Diet coke doesnt have that problem...



----


Edited 999 time(s). Last edit at 12:08PM by jdc.
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Re: DIE(t) another Day?!....Diet Coke is changing look and flavors.....
Posted by: NewtonMP2100
Date: January 10, 2018 12:32PM
....the changed the name for Coke Zero......to Coke Zero Sugar....they said they thought people didn't realize that it had no sugar........



____________________________________________________

I reject your reality and substitute my own!
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Re: a good day to DIE(t)?!....Diet Coke is changing look and flavors.....
Posted by: mikebw
Date: January 10, 2018 12:33PM
Quote
rjmacs
Quote
graylocks
Quote
JPK
Will those new cans fit in a vending machine.

JPK

or car cupholders as my son just speculated. too slim and the cans tilt over.

It certainly killed sales for Red Bull. Oh wait....

Yeah, you just have to chug it, and then open up another one when you get to your destination.
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Re: DIE(t) another Day?!....Diet Coke is changing look and flavors.....
Posted by: vision63
Date: January 10, 2018 12:47PM
I would enjoy all of those diet Cokes
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Re: a good day to DIE(t)?!....Diet Coke is changing look and flavors.....
Posted by: mrbigstuff
Date: January 10, 2018 01:51PM
Quote
mikebw
Quote
rjmacs
Quote
graylocks
Quote
JPK
Will those new cans fit in a vending machine.

JPK

or car cupholders as my son just speculated. too slim and the cans tilt over.

It certainly killed sales for Red Bull. Oh wait....

Yeah, you just have to chug it, and then open up another one when you get to your destination.

and then you fly off the halfpipe on your BMX bike onto a snowboard down the hill and then after that you jump into a river and go down tobogganing through the rapids
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Re: a good day to DIE(t)?!....Diet Coke is changing look and flavors.....
Posted by: mikebw
Date: January 10, 2018 03:06PM
Quote
mrbigstuff
Quote
mikebw
Quote
rjmacs
Quote
graylocks
Quote
JPK
Will those new cans fit in a vending machine.

JPK

or car cupholders as my son just speculated. too slim and the cans tilt over.

It certainly killed sales for Red Bull. Oh wait....

Yeah, you just have to chug it, and then open up another one when you get to your destination.

and then you fly off the halfpipe on your BMX bike onto a snowboard down the hill and then after that you jump into a river and go down tobogganing through the rapids

SOOOOOOO EXTREME!!!!
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Re: DIE(t) another Day?!....Diet Coke is changing look and flavors.....
Posted by: Steve G.
Date: January 10, 2018 06:58PM

Didn't they bust someone for 'Twisted Mango' just last week?
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