More Bad News From Apple As iPhone XR Price Slashed

[www.forbes.com]

Writing for Bloomberg, Mark Gurman notes on an increase in carrier subsidies, an increase in bundled extras, and now an almost unheard of $300 discount to customers willing to trade in an older iPhone directly to Apple:

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As Gurman notes on Twitter, Apple is advertising the iPhone XR on its website for a price of $449, but with a sneaky asterisk - the $300 discount is only available if you trade in an iPhone 7 Plus.

In the market for an Xs and I'd like to see a real price cut.

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$200 trade-in for my 6S. Not bad; I might do a little better on Swappa, but less hassle + sure thing on a trade in.

I don’t understand this “prices slashed” thing. Trade-ins have been a thing for a while. It’s not like they’re selling them for $450 to anyone. What am I missing?

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tronnei
$200 trade-in for my 6S. Not bad; I might do a little better on Swappa, but less hassle + sure thing on a trade in.

Maybe. But I bought an unlocked mint 6s 2 weeks ago for $160. I just now got it back from Apple with a new battery, so I'm in at $198 for a mint 6s with a new battery. The $200 trade looks like a deal to me.

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BernDog
I don’t understand this “prices slashed” thing. Trade-ins have been a thing for a while. It’s not like they’re selling them for $450 to anyone. What am I missing?

I was just quoting what I saw on Forbes. I am not sure what the trade-in value of a 7 Plus was before.

I would love to see Apple sell a $400-ish modern iPhone. SE was a great iPhone at a great price-point. That is what they need to do if the want to maintain market share. But they focus instead on high profit items. There has to be a middle ground.

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space-time

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BernDog
I don’t understand this “prices slashed” thing. Trade-ins have been a thing for a while. It’s not like they’re selling them for $450 to anyone. What am I missing?

I was just quoting what I saw on Forbes. I am not sure what the trade-in value of a 7 Plus was before.

I would love to see Apple sell a $400-ish modern iPhone. SE was a great iPhone at a great price-point. That is what they need to do if the want to maintain market share. But they focus instead on high profit items. There has to be a middle ground.

Supposedly the SE only accounted for 5% of sales in the U.S. (almost 10% in the UK)
Still being made and sold in India where market conditions warrant

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Apple oversteered.

They also want as many iPhones in as many hands to maximize service revenue.

Both trends encourage Apple to give some hefty discounts this season.

I’m not in the hunt for a new iPhone for anyone in my extended family, which is exactly Apple’s problem now.

This is kind of like buying a Tesla for $80,000 and then Elon sends you a postcard 2 years later saying he'll give you $30,000 when you trade it in towards the new model.

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datbeme
This is kind of like buying a Tesla for $80,000 and then Elon sends you a postcard 2 years later saying he'll give you $30,000 when you trade it in towards the new model.

The numbers are 100x higher, but the ratio is correct!