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worry wart?!....Apple told techs to push iPhone upgrades for those out-of-warranty......
Posted by: NewtonMP2100
Date: February 08, 2019 06:58PM
.....when sales where down when the newer models came out.........they were a bit worried....


Apple Reportedly Advised Technicians to Push iPhone Upgrades to Customers With Out-of-Warranty Devices

.....Last month, Apple lowered its revenue guidance for the first quarter of its 2019 fiscal year by up to $9 billion due to fewer iPhone upgrades than it anticipated, primarily due to economic weakness in the Greater China region. Last month, Apple lowered its revenue guidance for the first quarter of its 2019 fiscal year by up to $9 billion due to fewer iPhone upgrades than it anticipated, primarily due to economic weakness in the Greater China region.

A few months prior to the announcement, Apple began heavily promoting iPhone XR and iPhone XS trade-ins with a limited time promotion, prominent banner on its website, emails to older iPhone users, store signage, App Store editorials, and other uncharacteristically aggressive tactics aimed at boosting sales.

Bloomberg's Mark Gurman previously reported that Apple reassigned some of its marketing staff to focus on bolstering sales of its latest iPhone lineup in late October, around the time the iPhone XR launched. The report cited an unnamed source who described the efforts as a "fire drill."

In a report this week about Deirdre O'Brien succeeding Angela Ahrendts as Apple's retail chief, Gurman elaborated a bit more on Apple's tactics to promote its latest iPhones, claiming that the company advised its technicians to "push iPhone upgrades to consumers with out-of-warranty devices."

Senior retail staff were also tasked with making sure other employees were suggesting upgrades, according to Gurman:

In December, as Apple executives worried about demand, the company asked retail employees to promote the new iPhones using methods not seen before. Technicians were told to push iPhone upgrades to consumers with out-of-warranty devices. Senior sales staff had to make sure other retail workers were suggesting upgrades, and easels offering generous trade-in deals for the iPhone XR were erected in stores. Apple's online homepage was also replaced with reduced iPhone pricing that required a trade-in of older models.

We presume this refers to Genius Bar technicians at Apple Stores, but there is also a network of Apple Authorized Service Providers, some of which double as authorized resellers that offer the latest Apple products for sale.

It's unclear if the tactics had any influence on Ahrendts stepping down from her position. Unlike her short-lived predecessor John Browett, who reportedly pushed Apple retail employees to aggressively upsell products, Ahrendts focused on the experience with free Today at Apple creativity sessions and more.

Last month, Apple CEO Tim Cook admitted that "customers are holding on to their older iPhones a bit longer than in the past." In a letter to shareholders, Cook said Apple is undertaking and accelerating initiatives to improve its results, such as making it simple to trade in a phone at its stores.

Apple's reported efforts to push iPhone upgrades creates an interesting juxtaposition. On one hand, the company's environmental chief Lisa Jackson recently said customers using its devices longer "is the best thing for the planet," and on the other hand it is more aggressively encouraging customers to buy a new iPhone.

Whether the tactics are effective will be harder to gauge going forward, as Apple no longer discloses unit sales in its quarterly earnings report. Apple forecasted revenue between $55 billion and $59 billion in the current quarter, which would be down from $61.1 billion in the year-ago quarter.



push up.......bra.......?!



____________________________________________________

I reject your reality and substitute my own!
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Re: worry wart?!....Apple told techs to push iPhone upgrades for those out-of-warranty......
Posted by: testcase
Date: February 08, 2019 09:23PM
I have an iPhone8+, 256GB. The original price was ~ 1000.00. I looked into upgrading to an iPhoneXS Max, 512GB (which would cost OVER $1800.00 w/AppleCare) . I'd get a whopping $380 allowance (be still my heart). smiley-shocked003

I'll stick with the 8+ a few more years. angry villagers smiley
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Re: worry wart?!....Apple told techs to push iPhone upgrades for those out-of-warranty......
Posted by: Michael
Date: February 09, 2019 06:28AM
If this is from the genius', then presumably customers are having a problem with their iPhones. If you have an iPhone 8 and it needs something other than a screen repair, Apple quotes $349 for "other iPhone repairs" out of warranty and with no AppleCare. If Apple tells the genius' to offer the current $300* in trade rather than a repair it might be a pretty good deal. I'd prefer to spend $450 on a new Xr than $350 to get my old 8 back, repaired.


*I know the trade needs to be "in good condition," but perhaps they would prefer to move more new iPhones and are accepting iPhones that aren't what we would normally consider "good condition." I dunno...


(edit: spelling)



Edited 1 time(s). Last edit at 02/09/2019 06:29AM by Michael.
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Re: worry wart?!....Apple told techs to push iPhone upgrades for those out-of-warranty......
Posted by: Will Collier
Date: February 09, 2019 07:43AM
Battery drain on my 6s is way way up with iOS 12. I doubt that's a coincidence, and I doubt even more that it's for any good technical reason; Apple is pushing "longest battery life" hard in all their "why aren't you upgrading?" ads. This battery is less than a year old, and I smell (another) rat.
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Re: worry wart?!....Apple told techs to push iPhone upgrades for those out-of-warranty......
Posted by: Carm
Date: February 09, 2019 12:33PM
Will, What if Apple put a script in their older phone iOS version releases that drains the battery faster. Testing would need to be done to confirm. They could always claim the newest IOS needs more resources, so it needs more processing power thus draining the battery faster. I’m looking at upgrading to XR in a couple of months. My wife just upgraded and it’s only a little bit bigger than my current iPhone 7 in a case.
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Re: worry wart?!....Apple told techs to push iPhone upgrades for those out-of-warranty......
Posted by: Will Collier
Date: February 09, 2019 05:23PM
Quote
Carm
Will, What if Apple put a script in their older phone iOS version releases that drains the battery faster. Testing would need to be done to confirm.

That is more-or-less what I suspect is going on.
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Re: worry wart?!....Apple told techs to push iPhone upgrades for those out-of-warranty......
Posted by: N-OS X-tasy!
Date: February 09, 2019 06:34PM
Of course it is.



It is what it is.
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Re: worry wart?!....Apple told techs to push iPhone upgrades for those out-of-warranty......
Posted by: Michael
Date: February 10, 2019 05:34AM
Quote
Will Collier
Battery drain on my 6s is way way up with iOS 12. I doubt that's a coincidence, and I doubt even more that it's for any good technical reason; Apple is pushing "longest battery life" hard in all their "why aren't you upgrading?" ads. This battery is less than a year old, and I smell (another) rat.

I'm on ios 12 and had a new battery put in my 6s in December. Yesterday morning I unplugged it and carried it through the day. I checked a few things on it and played some downloaded podcasts for 2 hours. I forgot to plug it in overnight. This morning it was at 57%. I'm very happy with that.

I wonder if there's some sort of cumulative drain that happens as apps get older on a phone. Mine was set up in November as a new-to-me phone so there's not a lot of history on it. Didn't somebody post a couple of days ago that their phone browser had some huge number of pages on it and closing them helped with battery life?
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Re: worry wart?!....Apple told techs to push iPhone upgrades for those out-of-warranty......
Posted by: freeradical
Date: February 10, 2019 08:49PM
How does an app get older?
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