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June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: pRICE cUBE
Date: June 10, 2020 09:31AM
[www.cultofmac.com]

June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. Apple’s biggest marketing effort since the “Think Different” ad campaign a few years earlier, it turns 15-year-old high school student Ellen Feiss into an unlikely star.

She becomes a viral sensation after viewers suggest she was stoned during filming of her sleepy-eyed “Switch” spot about a homework-devouring PC.

Apple’s ‘Switch’ ads focus on real people
The effort to entice more people to switch from Windows to Mac came at a key time for Apple. Microsoft hit its financial peak a couple years earlier, before beginning a multiyear decline.

Apple, on the other hand, was enjoying a post-iPod period of sustained success. Suddenly, more people than ever seemed willing to try out Apple’s computers for the first time. This coincided with the Digital Hub strategy Steve Jobs laid out in January 2001. The strategy targeted the “other 95 percent” of computer users who did not yet own a Mac.




Ways to improve web conference image and sound quality. [forums.macresource.com]


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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: mrp-admin
Date: June 10, 2020 09:38AM
Careful posting about her ;) She gets mad. We received an email from her with a takedown request a couple of years ago.
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: stephen
Date: June 10, 2020 10:02AM
Wow.
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: rich in distress
Date: June 10, 2020 10:08AM
Quote
mrp-admin
Careful posting about her ;) She gets mad. We received an email from her with a takedown request a couple of years ago.

Care to elaborate?
Or not... blip bloop...
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: mattkime
Date: June 10, 2020 10:19AM
Quote
mrp-admin
Careful posting about her ;) She gets mad. We received an email from her with a takedown request a couple of years ago.

heh



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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: pRICE cUBE
Date: June 10, 2020 10:26AM
Quote
mrp-admin
Careful posting about her ;) She gets mad. We received an email from her with a takedown request a couple of years ago.






Ways to improve web conference image and sound quality. [forums.macresource.com]


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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: davemchine
Date: June 10, 2020 11:02AM
Funny video. She does seem a bit off. I seem to recall her claiming a cold during that time but I could be wrong.

Back in those days I was a huge Apple advocate. I thought switching to Mac was clearly the right choice. Today I see Apple in an adversarial role and I don't even think OSX will be around for another 10 years. I would never advise someone to switch to Mac today.
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: btfc
Date: June 10, 2020 12:24PM
I watched the compilation video, and to be fair to Ellen, several of those people look stoned.
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: cbelt3
Date: June 10, 2020 12:39PM
My favorite was the "Simplicity Shootout"... setting up an iMac vs. a PC...
[9to5mac.com]

"The stars of the ad were 26-year-old Adam Taggart, an MBA student at Stanford, and 7-year-old Johann Thomas, an elementary school student. Adam was tasked with setting up an HP Pavilion 8250 desktop, and Johann was given an iMac. Helping Johann was a dog, Brodie"
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: PeterB
Date: June 10, 2020 12:59PM
Funny, first thing I thought about this post (because I wasn't reading the title carefully) was that she was going to do something NEW with Apple, maybe in conjunction with the release of the new ARM chip Macs.

Wouldn't that be something (great!) if she did? As they say, what's old can be new again...




Freya says, 'Hello from NOLA, baby!' (Laissez bon temps rouler!)
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: pRICE cUBE
Date: June 10, 2020 01:07PM
Quote
mrp-admin
Careful posting about her ;) She gets mad. We received an email from her with a takedown request a couple of years ago.


I have so many questions from this statement.

How does she know about this forum? Is Ellen a member of this forum? A lurker? A regular poster?


This would be the previous time her name came up on the forum [forums.macresource.com]



Ways to improve web conference image and sound quality. [forums.macresource.com]


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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: btfc
Date: June 10, 2020 01:38PM
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: Filliam H. Muffman
Date: June 10, 2020 02:06PM
This place is heavily indexed by search engines. If someone that spends a lot of time googling themselves ever gets mentioned here, it will show up in their top 10 search results.



In tha 360. MRF User Map
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: hal
Date: June 10, 2020 04:30PM
I seem to remember some lecherous posts about her at one point - and that is really just gross. But there was nothing wrong with the last posting (if that was indeed the one that caused her to complain). That makes my automatic like of her evaporate.

And it was allergies that she blamed - as a longtime allergy sufferer, I can attest that a bit of pollen and a couple of sneezes brings on a very stoned-like look.
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: Will Collier
Date: June 10, 2020 04:34PM
Now that's a name I've not heard in a long time.
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: btfc
Date: June 10, 2020 04:58PM
She blamed Benadryl.
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: Steve G.
Date: June 10, 2020 05:24PM
Regardless of the details, it made a classic great TV spot.
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: sekker
Date: June 10, 2020 05:40PM
Looks like many 15 year olds to me, with or without benadryl...

I had forgotten this entire ad campaign. I hope this doesn't mean I have to leave MRF...
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: Lew Zealand
Date: June 10, 2020 05:48PM
Quote
Will Collier
Now that's a name I've not heard in a long time.

I fought beside your father in the Clone Wars.

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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: N-OS X-tasy!
Date: June 10, 2020 06:25PM
Quote
Lew Zealand
Quote
Will Collier
Now that's a name I've not heard in a long time.

I fought beside your father in the Clone Wars.


Well played, sir, well played.



It is what it is.
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: PeterB
Date: June 10, 2020 06:57PM
It looks like she's done extremely well for herself: [townsendcenter.berkeley.edu]

... I know next-to-nothing about art history, but I'm sure that's a well-respected fellowship, and at a very respectable school. grinning smiley




Freya says, 'Hello from NOLA, baby!' (Laissez bon temps rouler!)
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: datbeme
Date: June 11, 2020 10:30AM
Quote
PeterB
It looks like she's done extremely well for herself: [townsendcenter.berkeley.edu]

... I know next-to-nothing about art history, but I'm sure that's a well-respected fellowship, and at a very respectable school. grinning smiley

Imagine the fury that would be unleashed upon an art history student foolish enough to joke about their computer devouring their dissertation.
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: PeterB
Date: June 11, 2020 11:15AM
Quote
datbeme
Quote
PeterB
It looks like she's done extremely well for herself: [townsendcenter.berkeley.edu]

... I know next-to-nothing about art history, but I'm sure that's a well-respected fellowship, and at a very respectable school. grinning smiley

Imagine the fury that would be unleashed upon an art history student foolish enough to joke about their computer devouring their dissertation.

Actually that would make a GREAT followup ad, if she were willing to do it... we Mac folks do love our nostalgia...




Freya says, 'Hello from NOLA, baby!' (Laissez bon temps rouler!)
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Re: June 9, 2002: Apple unleashes secret weapon Ellen Feiss
Posted by: hal
Date: June 11, 2020 06:35PM
Quote
PeterB
Quote
datbeme
Quote
PeterB
It looks like she's done extremely well for herself: [townsendcenter.berkeley.edu]

... I know next-to-nothing about art history, but I'm sure that's a well-respected fellowship, and at a very respectable school. grinning smiley

Imagine the fury that would be unleashed upon an art history student foolish enough to joke about their computer devouring their dissertation.

Actually that would make a GREAT followup ad, if she were willing to do it... we Mac folks do love our nostalgia...

but we don't want to buy anything newer than a 2012 laptop :-\
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