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End of an era?? Didn't realize they still sold it!
Posted by: MrNoBody
Date: October 16, 2020 06:18PM
CNBC

Coca-Cola to retire Tab, its first diet soda, as it trims its portfolio
Quote
CNBC-
Coke first introduced Tab to consumers in 1963, aiming the zero-calorie drink at
women. In the 1970s and 1980s, as Americans tried fad diets, the diet soda grew
more popular but faded once Diet Coke was introduced in 1982. The company said
that Tab has maintained a “small but loyal” number of fans in recent decades.
More than half a century after Tab’s launch, Coke is betting on Diet Coke and Coke
Zero Sugar to fulfill consumers’ cravings for sugar-free, low calorie soda.

(Story has info about other brands Coke is scrapping.)
Tab? barf smiley



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Re: End of an era?? Didn't realize they still sold it!
Posted by: hal
Date: October 16, 2020 06:28PM
some of my earliest memories are of the original Tab media blitz for the intro
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Re: End of an era?? Didn't realize they still sold it!
Posted by: DeusxMac
Date: October 16, 2020 06:32PM
[youtu.be]
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Re: End of an era?? Didn't realize they still sold it!
Posted by: AllGold
Date: October 16, 2020 06:37PM
Quote
DeusxMac
[youtu.be]

thumbs up That was the first thing I thought of, too.



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Re: End of an era?? Didn't realize they still sold it!
Posted by: MrNoBody
Date: October 16, 2020 07:00PM
I remember Donna "Hot for Teacher" Rupert...
[youtu.be]

Hot For Teacher: [youtu.be]



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Edited 1 time(s). Last edit at 10/16/2020 07:04PM by MrNoBody.
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Re: End of an era?? Didn't realize they still sold it!
Posted by: Don C
Date: October 16, 2020 10:44PM
Wife was a huge Tab fan. Had to learn to like it, but eventually it was her go to drink. Don't think I've seen one in the stores for a long time so she moved on to other too-much-sugar-for-my-taste drinks.
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Re: End of an era?? Didn't realize they still sold it!
Posted by: Buzz
Date: October 17, 2020 12:00AM
Mama made me drink it for a few years when it was intro'ed. Pretty much bailed on diet soda after bailing on living at home (after HS) over half a century ago. Still know several Tab loyalists, that are gonna be saddened. Only good thing about Tab was the special shape of its returnable bottles.
==
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Re: End of an era?? Didn't realize they still sold it!
Posted by: Will Collier
Date: October 17, 2020 08:12AM
I remember my aunt was addicted to it in the 70's. Can't remember the last time I saw a can of Tab though.
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Re: End of an era?? Didn't realize they still sold it!
Posted by: RAMd®d
Date: October 17, 2020 10:59AM
Way back when, it was sold in bottles from vending machines, and it was the most soda one could get for the money.

And that mattered more than taste.

Years later, I new somebody who, as a fully grown adult drank it much for the same reason I had.

I could barely believe I imbibed in my younger years, and wouldn't consider drinking one again.

It wasn't appealing at all.

I don't think I've seen it anywhere for decades.




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Re: End of an era?? Didn't realize they still sold it!
Posted by: Buzz
Date: October 17, 2020 11:37AM


I thought the Tab bottles with the pronounced ridge/ledge at the top of the knurled glass "booster" section looked like rocket ships.
It was weird that there were like a zillion different variations on the bottles back then...
probably depended on who/where the bottle was made for the bottling plant.
==
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Re: End of an era?? Didn't realize they still sold it!
Posted by: AllGold
Date: October 17, 2020 01:45PM
I'm pretty sure I've had at least a couple bottles/cans when I was a kid but I don't have a clue what it tastes like.



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Re: End of an era?? Didn't realize they still sold it!
Posted by: MrNoBody
Date: October 17, 2020 02:31PM
Quote
AllGold
I'm pretty sure I've had at least a couple bottles/cans when I was a kid but I don't have a clue what it tastes like.

this comes to mind...





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Re: End of an era?? Didn't realize they still sold it!
Posted by: pRICE cUBE
Date: October 17, 2020 02:49PM
1. I had no idea it still existed.

2. I recall every teacher I ever had in elementary school drinking this stuff.

3. I don't recall it tasting so good.



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Re: End of an era?? Didn't realize they still sold it!
Posted by: raz
Date: October 17, 2020 04:17PM
The original Tab with saccharine was quite tasty. The switch to cyclamates not so much.



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Re: End of an era?? Didn't realize they still sold it!
Posted by: AllGold
Date: October 17, 2020 07:52PM
I just saw on TV news that TAB is an acronym for "Tasty Aerated Beverage".



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