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DieHard vs AutoCraft battery: same thing or bait and switch?
Posted by: space-time
Date: October 21, 2020 07:00PM
I ordered a DieHard battery, went to pick it up, was busy talking to them about testing the old one I turned in and picked up some RainX and didn't pay attention. Got home, notice the new battery is AutoCraft, not DieHard. Made 04/2020, so only 6 months old.

Went online and saw another customer complaining about bait and witch.

Is it the same brand or not? should I go back tomorrow morning to return it? The email, and receipt both say DieHard.

scroll down a bit and you see a picture from another customer, about 22 days ago.

[shop.advanceautoparts.com]



Edited 1 time(s). Last edit at 10/21/2020 07:07PM by space-time.
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Re: DieHard vs AutoCraft battery: same thing or bait and switch?
Posted by: Thrift Store Scott
Date: October 21, 2020 07:29PM
AutoCraft is a lot cheaper so if you paid DieHard money you should have gotten a genuine DieHard battery. You should only have to pay AutoCraft money (+ or - 2/3rds the cost of a DieHard) for an AutoCraft battery.



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Re: DieHard vs AutoCraft battery: same thing or bait and switch?
Posted by: cbelt3
Date: October 21, 2020 08:28PM
Badging and branding is important.

Buy a Caddy, get a Chevy ? And the dealer says “well they are both cars so...”
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Re: DieHard vs AutoCraft battery: same thing or bait and switch?
Posted by: davester
Date: October 21, 2020 09:57PM
Standard automotive lead-acid flooded batteries in the US are made by three manufacturers, Exide, East Penn, and Johnson Controls. I think each of those is owned by a larger corporation. The multiplicity of brand names that you see has nothing to do with who made the batteries.



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Re: DieHard vs AutoCraft battery: same thing or bait and switch?
Posted by: deckeda
Date: October 21, 2020 11:08PM
Batteries are known-tech, especially lead acid. All you care about here is rated capacity/specs and the warranty. I’m a little surprised though that the battery was 6 mos. old. I usually look on the shelf and pick out the newest one. Staff probably picks out the oldest one.
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Re: DieHard vs AutoCraft battery: same thing or bait and switch?
Posted by: cyclemax
Date: October 22, 2020 12:00AM
Advance Auto Parts bought the Diehard brand back in December 2019. If you search Advance Auto Parts website for batteries you find mainly Diehard batteries. A few Autocraft Powersport batteries are pictured but they use the Diehard name in the description. I wonder if they are phasing out the Autocraft name. Diehard and Autocraft are both made by Johnson Controls (Clarios).
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Re: DieHard vs AutoCraft battery: same thing or bait and switch?
Posted by: MrNoBody
Date: October 22, 2020 08:10AM
Standard automotive lead-acid flooded batteries in the US are made by three manufacturers,
Exide, East Penn, and Johnson Controls
.

Johnson Control is out of the biz. They sold out to Clarios.
The Bosch AGM in my VW is actually a Varta, owned by Clarios!

Also, there is Crown Battery of Ohio, a privately owned mfr. They make
a lot of private label & rebadged auto batteries. [www.crownbattery.com]

Then there's VRLA (AGM) batteries, several big firms make them but you won't find
their corporate name on the label!



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Re: DieHard vs AutoCraft battery: same thing or bait and switch?
Posted by: space-time
Date: October 22, 2020 11:15AM
Stopped by the store this morning, the old guy that was there this morning explained to me that it's the same, they just sell a lot more car batteries and refreshed their stock faster, and deep cycle sell slower and they still have the old Autocraft in stock.

I told him fine, just see if you find one a little newer than this one. He went back and brought one from July. When I looked at it, it was I fact a Diehard! It looked identical with the Autocraft, just different label. I can check the UPC later on, but I believe that is different.
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