"Mike and Ike" are not a couple. They are not actually real people.
Here's the clever marketing campaign for the candy:
[mikeandikebrand.tumblr.com]

Here's Tony Perkins:


"PERKINS: These days, you can’t get a sugar high without experiencing a cultural low. Hello, I’m Tony Perkins of the Family Research Council in Washington, D.C. There’s trouble in candy land. After more than 70 years together, Mike & Ike are calling it quits. The duo is staging a gay divorce as part of a new ad campaign to draw in younger customers. In this society, even candy has an agenda! From Facebook to Tumblr, the fruity pair says, “The rumors are true. We just couldn’t agree on stuff anymore.” Starting this summer, the company will spend $15 million on billboards and TV commercials that poke fun at the breakup. It’s just another subtle example of society chipping away at the value of marriage. And I don’t know what’s more disturbing–that advertisers think divorce appeals to kids or that sexualizing candy will make people buy more. After a year-long build-up, the company will reveal if the couple reconciles. Until then, look for Mike & Ike to have a distinctly liberal flavor."

[www.rightwingwatch.org]

I like the tropical flavors. I hope they make it.

One question: Can I still get the 6oz size for under a buck or does the ad campaign presage a price hike?

I've never had this candy. Is it like gummy bears or what?

Gay divorce "sexualizes" candy?

---

MR/F Guestmap: [www.mapservices.org]

Oy.
Now we're being moralized to by Norman Bates?

---

Live from Berserkeley, California | Originally from the City of Brotherly Freakin' Love

Quote
Lemon Drop
I've never had this candy. Is it like gummy bears or what?

It's their version of Jelly Beans. The shell is harder and they're chewier. But they're sweet. A fruity version of Hot Tamales (illegal immigrants perhaps?).

Quote
Black
Gay divorce "sexualizes" candy?

well, they are phallic shape wise. makes perfect sense to me. I'm surprised they were allowed on the market in the first place. and don't get me started on Tootsie Rolls...

---

"Success isn't about how much money you make. It is about the difference you make in people's lives."--Michelle Obama

Well, Bert and Ernie aren't getting a gay marriage, so I guess it's up to the candy guys.

[www.huffingtonpost.com]

Quote
graylocks

Quote
Black
Gay divorce "sexualizes" candy?

well, they are phallic shape wise. makes perfect sense to me. I'm surprised they were allowed on the market in the first place. and don't get me started on Tootsie Rolls...

Thanks, I will never look at a tootsie roll the same way.

---

MR/F Guestmap: [www.mapservices.org]

I hope Justborn doesn't apply this bizarre ad campaign to peeps.

I always thought the candy was named after the Rube Goldberg comic strip 'Mike and Ike (They Look Alike)', which was about a pair of twins. That's rather unsettling.

Okay, it turns out that I was suffering under a misapprehension. I feel better now.

Quote

They were long gone by 1940, when the Just Born candy company introduced a jellybean-like confection with that name. But the name was just a coincidence. Goldberg had moved on to other endeavors.

[www.toonopedia.com]

---

"Stop thinking about art works as objects, and start thinking about them as triggers for experiences." ~ Brian Eno

Wow! Does the Conservative Christian movement see gays under every rock? Where in those ads is it even mentioned that they are gay? So two people of the same sex doing things together are automatically labeled as gays? Unbelievable.

Can it be Good without Plenty?