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Christmas Sale! Gun makers slash prices (for real)
Posted by: Steve G.
Date: December 08, 2017 11:10AM
Cut rate gifts for the whole family! "rebates of $150 on sport rifles" (All the kids want them for school nowdays)

December 8, 2017 11:52 AM EST
A bad dream for U.S. firearms producers has become reality: The fear-based motivation for gun purchases has evaporated and is being replaced by bargain hunting.

A price war has broken out across the gun industry with no end in sight. Sales and profits are dropping. American Outdoor Brands Corp., the maker of Smith & Wesson weapons, slashed its annual profit target by 45 percent.

“There was some fear-based buying that would take place from time to time. There is no fear-based buying right now,” James Debney, chief executive officer of American Outdoor, said in a conference call. Heavy discounting is “the primary driver for a consumer who wants to acquire a firearm.”

Blame the new business environment on Donald Trump, a self-avowed champion of gun owners and the right to bear arms. Weapons sales often spiked after mass shootings during President Barack Obama’s administration, as some customers fretted that lawmakers would respond with tougher gun-control measures.

Gunmakers aren’t reducing production enough to meet lower demand, and inventories at independent dealers is high, Debney said. He cited competitors offering rebates of $150 on sport rifles, a level of discounting he called unsustainable.

“We have to defend our position and weather the storm -- ultimately until there’s a better balance between those production rates and the consumer demand,” he said after the close of regular trading Thursday. It’s unclear how long the discounting will continue, he said.
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Re: Christmas Sale! Gun makers slash prices (for real)
Posted by: Ammo
Date: December 08, 2017 11:41AM
I think gunmakers next ad campaign will be, “You know that weird neighbor down the street probably has a big gun collection - are you and your loved ones safe without one of your own?”



Inside every old person is a young person saying "what happened?"

“Love is the motive, but justice is the instrument.” - Reinhold Niebuhr

“The further a society drifts from the truth, the more it will hate those who speak it.” George Orwell
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Re: Christmas Sale! Gun makers slash prices (for real)
Posted by: cbelt3
Date: December 08, 2017 12:21PM
got my eye on a nice .50cal semi auto. Because nothing says self protection like being able to take out a truck engine at 1,000 yards. Never can tell when you'll be attacked by a Cape Buffalo or a an angry Grizzly bear.
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Re: Christmas Sale! Gun makers slash prices (for real)
Posted by: mstudio
Date: December 08, 2017 12:28PM
Naw, the gun industry just has to do a better job getting people to vote Democratic.
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Re: Christmas Sale! Gun makers slash prices (for real)
Posted by: cbelt3
Date: December 08, 2017 01:10PM
Come to think about it, I would definitely agree with teenaged girls in Alamaba being given concealed carry permits (Shall carry state), nice pocket guns, and being trained to shoot on targets of a certain candidate for the Senate. With extra points for groin shots.
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Re: Christmas Sale! Gun makers slash prices (for real)
Posted by: GGD
Date: December 08, 2017 01:19PM
How long before the gun manufacturers start asking for government bailouts or subsidies.
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Re: Christmas Sale! Gun makers slash prices (for real)
Posted by: Steve G.
Date: December 08, 2017 01:22PM
Quote
GGD
How long before the gun manufacturers start asking for government bailouts or subsidies.

None needed. The simple Congressional addition of fully automatics to the approved list will do.
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Re: Christmas Sale! Gun makers slash prices (for real)
Posted by: Speedy
Date: December 08, 2017 03:23PM
Quote
Ammo
I think gunmakers next ad campaign will be, “You know that weird neighbor down the street probably has a big gun collection - are you and your loved ones safe without one of your own?”

I like it! It's a variation of the neighbor down the street wants the government to confiscate your gunz. Only 3% of gunners own half the gunz; if the gun manufacturers and their marketing arm, the NRA, can double that percentage, they'll make a killing. Now they are just slaughtering the competition. How about if they sponsor a 'Massacre of the Week' contest? A free magazine for the biggest or most creative mass killing. Extra points if it takes place in a school.



Saint Cloud, Minnesota, where the weather is wonderful even when it isn't.
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Re: Christmas Sale! Gun makers slash prices (for real)
Posted by: Ombligo
Date: December 09, 2017 04:20AM
So the manufacturers shot themselves in the foot...



“No persons are more frequently wrong, than those who will not admit they are wrong.”
-- François de La Rochefoucauld

"WE CALL BS!" -- Emma Gonzalez
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