advertisement
Forums

 

AAPL stock: Click Here

You are currently viewing the 'Friendly' Political Ranting forum
Pepsi unbranding “Aunt Jemima” brand
Posted by: samintx
Date: June 17, 2020 09:55AM
Was the brand hurtful? A trusted brand name for a good product? Going too far?

Curious on your thoughts.

Anyone remember THE GOLD DUST TWINS? I used to get the little booklets they put out at he grocery. I couldnt read! But they were free. Now if you want racist examples in text .......logos,



Edited 3 time(s). Last edit at 06/17/2020 10:43AM by samintx.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Speedy
Date: June 17, 2020 10:04AM
Racist stereotype. The graphic used has changed over the last 130 years. Now it’s time to dump these racist tropes.



Saint Cloud, Minnesota, where the weather is wonderful even when it isn't.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Lux Interior
Date: June 17, 2020 10:07AM
I look forward to watching my racist neighbors pouring out their syrup on top of the piles of LoL butter from their last outrage.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Acer
Date: June 17, 2020 10:12AM
Time for it to go. Plenty of other naming options for high-fructose corn syrup. "Diabetus in a Bottle" comes to mind.

Or, they could say was really a duck all along:
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Steve G.
Date: June 17, 2020 10:18AM
No matter what the reasons, it means there will be one fewer product on the shelves that does not have the image of a Black person on it. One fewer representations in 'media'.

These products aside, I'm sure there could be some more positive images available to the public. For instance, I have a sheet of stamps with Gwen Ifill on them which do the job nicely. We need more.

Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: bazookaman
Date: June 17, 2020 10:25AM
What about Uncle Ben?




__________________________________
Never underestimate the predictability of stupidity
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Acer
Date: June 17, 2020 10:38AM
Quote
Steve G.
No matter what the reasons, it means there will be one fewer product on the shelves that does not have the image of a Black person on it. One fewer representations in 'media'.[/img]

Good point. As a point of comparison, though, Betty CrackerCrocker has gotten face-lifts, but she was never an offensive stereotype.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: mrbigstuff
Date: June 17, 2020 10:50AM
Quote
Steve G.
No matter what the reasons, it means there will be one fewer product on the shelves that does not have the image of a Black person on it. One fewer representations in 'media'.

These products aside, I'm sure there could be some more positive images available to the public. For instance, I have a sheet of stamps with Gwen Ifill on them which do the job nicely. We need more.



That's exactly what I've said. Since they updated the illustration a few years ago, it's difficult to tell the origins of it. I'm of the mind that they should change the name but keep the image.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Blankity Blank
Date: June 17, 2020 10:52AM
I’m good with it. Though I also don’t object to retconning some images like this; turn her into a maple syrup mogul, hawking her brand of pancake goods.

But I’m also starting to ‘get’ the zero tolerance vibe it seems the latest generations are feeling. Trash is trash, leave it at the curb and move forward.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: MrNoBody
Date: June 17, 2020 10:53AM
(my rare visit to this side)

What about...



and Robert C. Byrd:
Robert C. Byrd United States Courthouse and Federal Building, Beckley, WV
Robert C. Byrd United States Courthouse and Federal Building, Charleston, WWV
Robert C. Byrd Federal Correctional Institution, Hazelton, WV

Why stop with food products?



39°36'17"N 75°44'43"W

The search engine that doesn't track you.

Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Bill in NC
Date: June 17, 2020 11:06AM
"Aunt Jenny"
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: rjmacs
Date: June 17, 2020 11:16AM
Quote
MrNoBody
Why stop with food products?

That's an excellent question, MrNoBody.



rj
AKA
Vreemac, Moth of the Future
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Todd's keyboard
Date: June 17, 2020 11:32AM
Was it in the seventies that Sambo's (small chain of pancake houses in southern California—and possibly elsewhere) dropped the name? (and the story of how Tiger Butter came to be when a tiger chased Little Black Sambo around in circles so much that the tiger turned to butter)

Which chain of grocery stores has "Scotch Buy" as its house brand?

Todd's all-for-change, but-still-has-never-converted-to-Dvorak keyboard
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: pdq
Date: June 17, 2020 11:40AM
Quote
Todd's keyboard
Was it in the seventies that Sambo's (small chain of pancake houses in southern California—and possibly elsewhere) dropped the name?

My first job was washing dishes at a Sambo’s in North Dakota circa 1974. That one eventually just closed, I think.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: rjmacs
Date: June 17, 2020 11:45AM
Quote
Todd's keyboard
Was it in the seventies that Sambo's (small chain of pancake houses in southern California—and possibly elsewhere) dropped the name? (and the story of how Tiger Butter came to be when a tiger chased Little Black Sambo around in circles so much that the tiger turned to butter)

The last Sambo's just agreed to change its racist name.

Quote
Todd's keyboard
Which chain of grocery stores has "Scotch Buy" as its house brand?

It was Safeway.



rj
AKA
Vreemac, Moth of the Future
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Speedy
Date: June 17, 2020 11:46AM
Quote
rjmacs
Quote
MrNoBody
Why stop with food products?

That's an excellent question, MrNoBody.

Agreed.

Our local right-wing talk-radio station (is there any other kind) was having a fit over the change.



Saint Cloud, Minnesota, where the weather is wonderful even when it isn't.



Edited 1 time(s). Last edit at 06/17/2020 11:48AM by Speedy.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Acer
Date: June 17, 2020 12:05PM
Jury still out on whether Mrs. Butterworth was ever actually black.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Lemon Drop
Date: June 17, 2020 12:09PM
Way past time to go. Good for Quaker.

This is how the world's first ready made mix got its name:

In 1889 (Chris Rutt) attended a white minstrel show where the song "Old Aunt Jemima" was being performed. The minstrels had red bandanas in their hair, and wore aprons. He and Charles Underwood had recently bought the Pearl Milling company in St. Joseph. They trademarked the image. Unable to make it work they sold to the R.T. Davis Milling Company in St. Joseph. Davis would hire Nancy Green to portray the character at the World's Columbian Exposition in 1893
[en.wikipedia.org]

[blackthen.com]


Aylene Lewis portrayed Aunt Jemima at the eponymous restaurant at Disneyland, which opened in 1955. Because it was such a popular eating place at the park, it was refurbished in June 1962. In the eight years prior to the remodeling the restaurant had served pancakes to 1.6 million guests (Marquette, 1967, p. 137). Lewis became well known for serving pancakes to dignitaries.

Clad in her bandanna and matching skirt and shawl, she posed for pictures with many visitors to Disneyland. She received souvenir pictures and letters “from all over the world, in all languages and from all races and creeds” (p. 157). Indian Prime Minister Nehru’s normal calm turned to animation as he posed with Lewis’s hand clasped in his. Quite a celebrity herself, she was also at ease in front of television cameras. She also developed a close relationship with Walt Disney. Lewis died in 1964, after posing as the Disneyland Aunt Jemima from 1957 to 1964.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: rjmacs
Date: June 17, 2020 12:15PM
Quote
Acer
Jury still out on whether Mrs. Butterworth was ever actually black.

Huh? She certainly wasn't portrayed as Black in any media I ever saw....



rj
AKA
Vreemac, Moth of the Future
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Acer
Date: June 17, 2020 12:37PM
Quote
rjmacs
Quote
Acer
Jury still out on whether Mrs. Butterworth was ever actually black.

Huh? She certainly wasn't portrayed as Black in any media I ever saw....

Right, she's actually not, but toss Aunt Jemima and Uncle Ben in a search and she's often included in the discussion. [nypost.com]
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Steve G.
Date: June 17, 2020 12:38PM
There are no tigers in Africa. I believe that 'Little Black Sambo' started as a derogatory South Asian stereotype.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: $tevie
Date: June 17, 2020 12:39PM
Quote
bazookaman
What about Uncle Ben?


Now, a serious answer:
Aunt Jemima Will Change Name, Image; Uncle Ben's Also Plans Brand Shift
[www.npr.org]
Quote

Following the news, food giant Mars also said it's "evaluating all possibilities" for changing its Uncle Ben's brand, which has long been criticized as a stereotype.

"As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices," Mars said in a statement on Wednesday. "We recognize that now is the right time to evolve the Uncle Ben's brand, including its visual brand identity, which we will do."



Edited 1 time(s). Last edit at 06/17/2020 12:56PM by $tevie.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: rjmacs
Date: June 17, 2020 12:42PM
Quote
Acer
Quote
rjmacs
Quote
Acer
Jury still out on whether Mrs. Butterworth was ever actually black.

Huh? She certainly wasn't portrayed as Black in any media I ever saw....

Right, she's actually not, but toss Aunt Jemima and Uncle Ben in a search and she's often included in the discussion. [nypost.com]

So your point is that people are idiots who can't tell syrup color from skin tone?

That's a fair point.



rj
AKA
Vreemac, Moth of the Future
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Lemon Drop
Date: June 17, 2020 12:45PM
Quote
$tevie
Quote
bazookaman
What about Uncle Ben?

LOL

The real Uncle Ben's is giving it some thought, apparently.
[www.jsonline.com]
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: $tevie
Date: June 17, 2020 12:50PM
The other day I heard an interview on BBC World Service with an African woman whose first name was Jemima. It was odd to hear the word used as a serious first name, but I think we may be the only country where the name has been ruined.



Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: samintx
Date: June 17, 2020 12:51PM
Quote
rjmacs
Quote
MrNoBody
Why stop with food products?

That's an excellent question, MrNoBody.

What about Juan the coffee image or all the Hispanic images? An over weight Santa giving kids the idea being over weight is a happy thing?

This could go on and on.......



Edited 1 time(s). Last edit at 06/17/2020 12:56PM by samintx.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Steve G.
Date: June 17, 2020 12:57PM
Quote
samintx

What about Juan the coffee image or all the Hispanic images?

Juan Valdez and friend is the official symbol of the Association of Coffee Growers of the country of Colombia. They believe it is okay.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: $tevie
Date: June 17, 2020 12:58PM
It's too early to ask "What about? What about? Why not buildings?" Check back in a year and see what about what.



Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Steve G.
Date: June 17, 2020 01:00PM
If Pepsi had a true revolutionary sense of humor, they would change the image to a transitioning "Uncle Jemima".

(I don't expect to see that anytime soon.)
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: $tevie
Date: June 17, 2020 01:04PM
Holy cow, The Onion called this last Friday:
Quaker Oats Replaces Historically Racist Aunt Jemima Mascot With Black Female Lawyer Who Enjoys Pancakes Sometimes
[www.theonion.com]



Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: rjmacs
Date: June 17, 2020 01:07PM
Quote
samintx
Quote
rjmacs
Quote
MrNoBody
Why stop with food products?

That's an excellent question, MrNoBody.

What about Juan the coffee image or all the Hispanic images? An over weight Santa giving kids the idea being over weight is a happy thing?

This could go on and on.......

Juan Valdez was a fictional character created by an ad agency for the Federación Nacional de Cafeteros de Colombia (Colombian coffee growers). He was portrayed in traditional (not caricatured or mocking) clothing, often with a donkey (used in traditional coffee cultivation in Colombia). In ads where an actor portrayed Juan, it was a Colombian actor. It's a completely different story - Juan Valdez is not insulting to Colombians, and was created with Colombians' input and for their benefit.

Leave Santa out of discussions about race, please. This is confusing enough territory as it is, Suzanne!! argh



rj
AKA
Vreemac, Moth of the Future
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: rjmacs
Date: June 17, 2020 01:08PM
Quote
Steve G.
If Pepsi had a true revolutionary sense of humor, they would change the image to a transitioning "Uncle Jemima".

Not funny. Punch up, not down.



rj
AKA
Vreemac, Moth of the Future
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: samintx
Date: June 17, 2020 01:08PM
I don’t eat pancakes anyway no matter what the brandOld Fogette
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Steve G.
Date: June 17, 2020 01:18PM
Quote
rjmacs
Quote
Steve G.
If Pepsi had a true revolutionary sense of humor, they would change the image to a transitioning "Uncle Jemima".

Not funny. Punch up, not down.

25¢ says it shows up in The Onion by next week.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: rjmacs
Date: June 17, 2020 01:26PM
Quote
Steve G.
Quote
rjmacs
Quote
Steve G.
If Pepsi had a true revolutionary sense of humor, they would change the image to a transitioning "Uncle Jemima".

Not funny. Punch up, not down.

25¢ says it shows up in The Onion by next week.

Why does that make using trans people as a punch line okay, again?

Edit: and I'll take that bet.



rj
AKA
Vreemac, Moth of the Future




Edited 1 time(s). Last edit at 06/17/2020 01:28PM by rjmacs.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Steve G.
Date: June 17, 2020 01:47PM
Quote
rjmacs

Why does that make using trans people as a punch line okay, again?

It doesn't. However it should really annoy folks who hate trans people.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: davester
Date: June 17, 2020 01:51PM
Long past due. They need a new name now. I'm thinking "Black Lives Matter Syrup".



"In science it often happens that scientists say, 'You know that's a really good argument; my position is mistaken,' and then they would actually change their minds and you never hear that old view from them again. They really do it. It doesn't happen as often as it should, because scientists are human and change is sometimes painful. But it happens every day. I cannot recall the last time something like that happened in politics or religion." (1987) -- Carl Sagan
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: rjmacs
Date: June 17, 2020 01:56PM
Quote
Steve G.
Quote
rjmacs

Why does that make using trans people as a punch line okay, again?

It doesn't. However it should really annoy folks who hate trans people.

Gird your loins, I guess.



rj
AKA
Vreemac, Moth of the Future
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Dennis S
Date: June 17, 2020 02:07PM
Did anyone read what Chris Rock said about Aunt Jemima in one of his books?
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: cbelt3
Date: June 17, 2020 02:18PM
Quote
Steve G.
There are no tigers in Africa. I believe that 'Little Black Sambo' started as a derogatory South Asian stereotype.
I read the actual book as a child. The imagery of the child in question was specifically African. With specific features exaggerated. It was a children's book, and children of the time had no idea that Tigers were not in Africa.

Jungles had Lions, Tigers, Bears, and probably "Oh My" in great numbers.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: $tevie
Date: June 17, 2020 02:24PM
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: $tevie
Date: June 17, 2020 02:27PM
Quote
davester
Long past due. They need a new name now. I'm thinking "Black Lives Matter Syrup".
I'm thinking "High Fructose Corn Syrup Will Kill You Syrup".



Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Steve G.
Date: June 17, 2020 02:38PM
The book's original illustrations were done by the author and simple in style, typical of most children's books, and depicted Sambo as a Southern Indian or Tamil child.
[en.wikipedia.org]
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: $tevie
Date: June 17, 2020 02:53PM
Regardless of his origins, Sambo became a racist slur and the restaurants shouldn't have kept the name. It's like having a chain of @#$%& restaurants.



Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Steve G.
Date: June 17, 2020 03:10PM
Quote
$tevie
Regardless of his origins, Sambo became a racist slur and the restaurants shouldn't have kept the name. It's like having a chain of @#$%& restaurants.

Of course it's a slur. The illustrations kept on getting worse.
I was just backing up a previous statement I made earlier about the origins.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: RgrF
Date: June 17, 2020 03:44PM
Is Chiquita Banana doomed?
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: Ombligo
Date: June 17, 2020 04:50PM
Quote
RgrF
Is Chiquita Banana doomed?

Chiquita is the Spanish for tiny or little in the feminine sense. It is feminine because Banana is a feminine word in Spanish.

So it means Little Banana

Why Little banana? because bananas and platanos are both bananas (just different types like a Fuji Apple and a Granny Smith Apple). The platano is larger than a banana, so the sweet banana we all know is the smaller type - or chiquita.

The company just took the name the locals were using way back when.

HOWEVER - I could see the logo losing the Carmen Miranda look.



“No persons are more frequently wrong, than those who will not admit they are wrong.”
-- François de La Rochefoucauld



Edited 1 time(s). Last edit at 06/17/2020 05:00PM by Ombligo.
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: DeusxMac
Date: June 17, 2020 05:00PM
Quote
Ombligo
The company just took the name the locals were using way back when.

For the record...
[youtu.be]
[youtu.be]
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: PeterB
Date: June 17, 2020 05:01PM
Quote
$tevie

I need to speak to your manager about this!!! grinning smiley




Freya says, 'Hello from NOLA, baby!' (Laissez bon temps rouler!)
Options:  Reply • Quote
Re: Pepsi unbranding “Aunt Jemima” brand
Posted by: bfd
Date: June 17, 2020 05:37PM
Don't mess with the Frito Bandito



he's gotta two guns.
Options:  Reply • Quote
Sorry, only registered users may post in this forum.

Click here to login

Online Users

Guests: 129
Record Number of Users: 186 on February 20, 2020
Record Number of Guests: 2330 on October 25, 2018