How are they able to sell a $249 AppleCare plan for a retina MacBook Pro 13 inch for $95 when bundled or even for $190 when not bundled with said retina MacBook Pro?

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loss leader

Extended warranties have huge profit margins. It's also possible Apple doesn't charge resellers very much for them.

Not sure how they do $95, but at $190 they are still making a small amount of money.

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C(-)ris

Not sure how they do $95,

math. allegedly they don't pay their female employees very well; there are several lawsuits about this.

worse than Ikea or Amazon ?

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[www.freethegrapes.org]

norwegian wood reality TV

[www.youtube.com]

Quote
pinkoos
How are they able to sell a $249 AppleCare plan for a retina MacBook Pro 13 inch for $95 when bundled or even for $190 when not bundled with said retina MacBook Pro?

They use child labor in their carwash

Selling it as a loss leader may keep their sales level for Applecare plans high enough to keep B&H eligible for other retail incentives. That is how a lot of Applecare plans from retailers used to get into the gray-market and end up on eBay, etc. Now that Apple has cracked down on that because of the scammers who sold fake serial numbers, retailers may take a loss to keep their percentage up.

P.S. I don't know the actual markup on Applecare, but similar plans have had markups in the 100-200% range. That leaves a lot of room for discounting by a retailer, and last I heard Applecare was not part of MAP.

I just bought a MBP 15" and couldn't resist their price on AppleCare. $122. I wouldn't have paid full price for AC. I plan to wait until my year is almost up before deciding whether to activate it or sell it on eBay 'NIB'.

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Saint Cloud, Minnesota, where the weather is wonderful even when it isn't.



Edited 1 time(s). Last edit at 11/29/2012 11:05PM by Speedy.