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Another B&H Question
Posted by: pinkoos
Date: November 28, 2012 06:00PM
How are they able to sell a $249 AppleCare plan for a retina MacBook Pro 13 inch for $95 when bundled or even for $190 when not bundled with said retina MacBook Pro?



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Re: Another B&H Question
Posted by: clay
Date: November 28, 2012 06:13PM
loss leader
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Re: Another B&H Question
Posted by: Gareth
Date: November 28, 2012 06:15PM
Extended warranties have huge profit margins. It's also possible Apple doesn't charge resellers very much for them.
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Re: Another B&H Question
Posted by: C(-)ris
Date: November 28, 2012 06:15PM
Not sure how they do $95, but at $190 they are still making a small amount of money.



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Re: Another B&H Question
Posted by: space-time
Date: November 28, 2012 07:02PM
Not sure how they do $95,

math. allegedly they don't pay their female employees very well; there are several lawsuits about this.
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Re: Another B&H Question
Posted by: billb
Date: November 28, 2012 07:11PM
worse than Ikea or Amazon ?





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Re: Another B&H Question
Posted by: Wags
Date: November 28, 2012 07:45PM
Quote
pinkoos
How are they able to sell a $249 AppleCare plan for a retina MacBook Pro 13 inch for $95 when bundled or even for $190 when not bundled with said retina MacBook Pro?

They use child labor in their carwash
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Re: Another B&H Question
Posted by: JoeH
Date: November 28, 2012 08:21PM
Selling it as a loss leader may keep their sales level for Applecare plans high enough to keep B&H eligible for other retail incentives. That is how a lot of Applecare plans from retailers used to get into the gray-market and end up on eBay, etc. Now that Apple has cracked down on that because of the scammers who sold fake serial numbers, retailers may take a loss to keep their percentage up.

P.S. I don't know the actual markup on Applecare, but similar plans have had markups in the 100-200% range. That leaves a lot of room for discounting by a retailer, and last I heard Applecare was not part of MAP.
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Re: Another B&H Question
Posted by: Speedy
Date: November 29, 2012 11:03PM
I just bought a MBP 15" and couldn't resist their price on AppleCare. $122. I wouldn't have paid full price for AC. I plan to wait until my year is almost up before deciding whether to activate it or sell it on eBay 'NIB'.



Saint Cloud, Minnesota, where the weather is wonderful even when it isn't.



Edited 1 time(s). Last edit at 11/29/2012 11:05PM by Speedy.
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