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Coke: teaming up with iTunes (England)
Posted by: Dennis R
Date: June 27, 2006 02:11PM
[www.brandrepublic.com]

Coca-Cola joins forces with Apple in iTunes drive
by Nicola Clark Marketing 28 Jun 2006


Coke: teaming up with iTunes
LONDON - Coca-Cola is to team up with Apple for a substantial iTunes promotional initiative as part of the launch strategy for its calorie-free Coke Zero brand.

The soft-drinks firm is negotiating a deal with Apple that will see Coca-Cola-sponsored content appear on iTunes, and its consumers offered iTunes discounts.

The deal follows the closure of download site Mycokemusic last week. The site, which launched in 2004, featured more than 250,000 songs, but music files downloaded from it were not compatible with Apple's iPod.

Music has been one of the key battlegrounds between Coca-Cola and arch-rival Pepsi, and insiders believe the iTunes tie-up could help Coca-Cola maintain its edge in the competitive UK soft-drinks market.
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