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The man who considered killing the Mac Pro
Posted by: Filliam H. Muffman
Date: August 11, 2013 10:21AM
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Re: The man who considered killing the Mac Pro
Posted by: GGD
Date: August 11, 2013 10:55AM
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Quote
I hope you’re sitting down for this, but Steve Jobs did in fact once consider that very option.
This was back in the days when iMac had established itself as a global bestseller. During one of the agency’s regular meetings with Steve, he shared that he was considering killing the pro products.
His rationale was as you might expect: consumer products have an unlimited upside, while pro products are aimed at a niche market that eats up major resources.
Obviously, the pro market has value for Apple, even if its numbers are relatively small. Pros are opinion leaders, influencers and evangelists. Their love of Apple shows up in the purchase decisions of friends, family and colleagues.
So Steve ultimately renewed his commitment to the pros—but he never said that this commitment wouldn’t evolve. Clearly Apple has changed its thinking about the pro market, and how it can best serve its pro users.
Re: The man who considered killing the Mac Pro
Posted by: TheTominator
Date: August 11, 2013 11:16AM
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Re: The man who considered killing the Mac Pro
Posted by: chopper
Date: August 11, 2013 11:39AM
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Re: The man who considered killing the Mac Pro
Posted by: Speedy
Date: August 11, 2013 11:43AM
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Re: The man who considered killing the Mac Pro
Posted by: M A V I C
Date: August 11, 2013 05:18PM
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Quote
GGD
The important thing that's missing is "when", it mentions "back in the days when iMac had established itself as a global bestseller". Was that during 1998-2000 when the G3 iMac was doing well? Or was it closer to 2008 when Apple stopped having a booth at NAB which was always packed promoting their Pro Apps and hardware.
Re: The man who considered killing the Mac Pro
Posted by: Buzz
Date: August 11, 2013 06:42PM
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Re: The man who considered killing the Mac Pro
Posted by: pRICE cUBE
Date: August 11, 2013 06:59PM
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...changed his mind...
Posted by: RAMd®d
Date: August 11, 2013 07:46PM
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