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The man who considered killing the Mac Pro
Posted by: Filliam H. Muffman
Date: August 11, 2013 10:21AM
Steve Jobs.

[appleinsider.com]

The man with the Halo Effect proves that he did not understand the Halo Effect (of hardware). I pretty much new this was the case because my favorite computer was the PowerCenter Pro, a slightly below premium machine, but still very high performance, that could be upgraded in dozens of ways. My opinion is that Apple never made anything in the class of the PowerCenter Pro.



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Re: The man who considered killing the Mac Pro
Posted by: GGD
Date: August 11, 2013 10:55AM
Here's the article that the Apple Insider article is writing about.

The important thing that's missing is "when", it mentions "back in the days when iMac had established itself as a global bestseller". Was that during 1998-2000 when the G3 iMac was doing well? Or was it closer to 2008 when Apple stopped having a booth at NAB which was always packed promoting their Pro Apps and hardware.

[kensegall.com]

Quote

I hope you’re sitting down for this, but Steve Jobs did in fact once consider that very option.

This was back in the days when iMac had established itself as a global bestseller. During one of the agency’s regular meetings with Steve, he shared that he was considering killing the pro products.

His rationale was as you might expect: consumer products have an unlimited upside, while pro products are aimed at a niche market that eats up major resources.

Obviously, the pro market has value for Apple, even if its numbers are relatively small. Pros are opinion leaders, influencers and evangelists. Their love of Apple shows up in the purchase decisions of friends, family and colleagues.

So Steve ultimately renewed his commitment to the pros—but he never said that this commitment wouldn’t evolve. Clearly Apple has changed its thinking about the pro market, and how it can best serve its pro users.
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Re: The man who considered killing the Mac Pro
Posted by: TheTominator
Date: August 11, 2013 11:16AM
A CEO of a corporation considers an idea and decides against it.
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Re: The man who considered killing the Mac Pro
Posted by: chopper
Date: August 11, 2013 11:39AM
The movie is coming out next week--I saw a commercial for it on TV this morning.
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Re: The man who considered killing the Mac Pro
Posted by: Speedy
Date: August 11, 2013 11:43AM
Quote
chopper
The movie is coming out next week--I saw a commercial for it on TV this morning.

Hopefully no Mac Pros were harmed in the making of this film.



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Re: The man who considered killing the Mac Pro
Posted by: M A V I C
Date: August 11, 2013 05:18PM
Quote
GGD
The important thing that's missing is "when", it mentions "back in the days when iMac had established itself as a global bestseller". Was that during 1998-2000 when the G3 iMac was doing well? Or was it closer to 2008 when Apple stopped having a booth at NAB which was always packed promoting their Pro Apps and hardware.

Doesn't sound like this was specifically the Mac Pro - just the "pro" target audience to begin with. No Mac Pro was around in 1998-2000, so it wouldn't be in reference to that timeframe... if we were actually talking about the Mac Pro.




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Re: The man who considered killing the Mac Pro
Posted by: Buzz
Date: August 11, 2013 06:42PM
Another vote for the PowerCenter Pro, not quite as big and beefy as the PowerTower Pro, but that was part of its charm... even got a few of 'em w/ "silent upgrades", before Apple's silent upgrades became popular. Though since Apple eventually took over Power Computing before killing it shortly thereafter, were those Power machines sorta technically Apple's? :-) AGP and other faster buses really eventually put the pro in "Pro" machines. It will interesting to see how much halo effect the new Mac Pro's will generate... I'm thinking it'll start slow, then snowball into mid-numbing monumental proportions.



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Re: The man who considered killing the Mac Pro
Posted by: pRICE cUBE
Date: August 11, 2013 06:59PM
There were probably a bunch of ideas that Jobs considered but never implemented.

The issue Apple faces is the iOS wave may not always be super strong and the aura of creating on a Mac is what sustain the company in the lean years. I hope they haven;t forgotten that.



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...changed his mind...
Posted by: RAMd®d
Date: August 11, 2013 07:46PM
...and doom was averted. Apple still remained beleaguered.

I remember a tech writer who was at one time a former Apple employee who stated that she personally knew of several products that were ready for production but were cancelled at the last minute by Steve. She didn't say why, just that he decided not to go ahead.

I tend to believe that he constantly thought about what was best for the company when making such decisions.

Or that somebody really ticked him off. Maybe.






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