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Blackberry finally finds a raison d'etre
Posted by: samintx
Date: October 18, 2013 09:35AM
BlackBerry finally outshines Apple

10:22 AM ET, 10/18/2013 - MarketWatch Databased News
Is it lights out for BlackBerry ? After the company posted a $1 billion loss, and said it's sitting on warehouses of unsold phones, there's good reason to think so. But one New Yorker is determined to brighten BlackBerry's future by repurposing the old phones into chandeliers.

Michael McHale Designs, which specializes in repurposing everyday materials like gas pipes for "industrial chic" chandeliers--hopes his newest light fixtures will be a humbling reminder of how far the mighty can fall. "This is one way of making sure the BlackBerry doesn't go away," he says. The BlackBerrys are filled with optically pure Bohemian crystal and LED lights, and connected to a power source. The fixture is named the "Ozymandias Chandelier" after the 1818 sonnet by the British poet Percy Bysshe Shelley, recently popularized on the show "Breaking Bad." McHale says that poem--"My name is Ozymandias, King of Kings: Look on my works, ye mighty, and despair!" – reminded him of BlackBerry's travails.

The dozen phones that went toward the first chandelier were donated by a ragtag of former BlackBerry owners, some of whom were sad to part with their old device. Constance Hunter, a chief economist at accounting firm KPMG, was one such donor. "Once a cutting edge innovator," she says, "BlackBerry was eclipsed much as it eclipsed Nokia." Another donor, Brion Bonkowski, managing director of technology consultancy ROIPayments, says he loved his BlackBerry. "As a phone, email and text device, it was probably the best phone I ever had," he says. "The battery would last for four or five days." He has now switched to an iPhone 5S. Amy Calvanese, a diabetes consultant, says her new iPhone fulfills the BlackBerry's old role. "It's more like a virtual office for me," she says.

The BlackBerry chandelier, McHale hopes, will also have a romantic feel. The phone was, after all, one of the most popular ways of communicating on the planet. "This was a design that was almost fetishized a few years ago," he says. "It was an artifact that was wasting away in people's drawers." McHale also made a feature out of BlackBerry's "trackball," which now appears old-fashioned next to the iPhone's pinch-and-zoom. "The trackball almost seemed to be an erogenous zone, so I replaced it with a bright red jewel," he says. "I wanted to accent the fact that it was a very special part of the BlackBerry." His other chandeliers range from $167 to $15,000, but the "Ozymandias" will be priced on demand. And unlike many BlackBerrys currently being sold, he says, "It won't be cheap."
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Re: Blackberry finally finds a raison d'etre (pic)
Posted by: samintx
Date: October 18, 2013 10:43AM
[www.marketwatch.com]
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Re: Blackberry finally finds a raison d'etre
Posted by: Forrest
Date: October 18, 2013 11:19AM
Looks like white trash lighting to me...
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Re: Blackberry finally finds a raison d'etre (pic)
Posted by: NewtonMP2100
Date: October 18, 2013 11:35AM
d'accord......???



_____________________________________

I reject your reality and substitute my own!
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Re: Blackberry finally finds a raison d'etre
Posted by: samintx
Date: October 18, 2013 02:32PM
Quote
Forrest
Looks like white trash lighting to me...


Pleeeze....we call it creative lighting.hamster dance
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