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You like burgers? SMASHED burgers?
Posted by: Mini 9
Date: June 20, 2014 07:50AM
Big juicy, hard to open your mouth wide enough versus thin, grilled on a hot griddle, crispy burgers.

Those are one's basic options.

I thought this guy's explanation on why he chooses the thin, SMASHED burgers was interesting.
Basically, sear one side to create a bowl to hold the juice/grease in... alter the chemical composition of some things in the beef, and so on...

[www.sporkful.com]

Also available via iTunes.
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Re: You like burgers? SMASHED burgers?
Posted by: 3d
Date: June 20, 2014 07:53AM
But after you sear the first side of the burger to "create a bowl" you still have to flip the burger. So won't that be like turning the bowl upside down?
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Re: You like burgers? SMASHED burgers?
Posted by: freeradical
Date: June 20, 2014 07:56AM
Handle your meat carefully.
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Re: You like burgers? SMASHED burgers?
Posted by: Bill in NC
Date: June 20, 2014 08:02AM
Most chains (and all fast-food) places still insist on cooking well-done.

I can eat a thin well-done patty, not a thick one (for me the latter must be medium-rare)
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Re: You like burgers? SMASHED burgers?
Posted by: DP
Date: June 20, 2014 08:04AM
I don't know where people got the idea to smash down your burger while cooking-it squeezes out the juice and subsequently you have a drier burger. Some people like it I guess but when I would ask them why they smash down the burger they would say, "I don't know but my Dad always did it this way".
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Re: You like burgers? SMASHED burgers?
Posted by: Mini 9
Date: June 20, 2014 08:08AM
again, listen to the podcast. Very good discussion.
better than McGriddles.
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Re: You like burgers? SMASHED burgers?
Posted by: 3d
Date: June 20, 2014 08:12AM
Quote
Mini 9
again, listen to the podcast. Very good discussion.

I would if i could. Can you just summarize?
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Re: You like burgers? SMASHED burgers?
Posted by: Mini 9
Date: June 20, 2014 08:30AM
The art is in the delivery and I suck at communication
But they go into alot of food science-y stuff.
And touch on critics saying this guy has crafted a lot of JUNK that makes people FAT.. and his retort.
Dan Pashman, the host, always has a quirky take on EATING, of course.
The article summarizes a bit
Quote
In the beginning, stuffed crust pizza was not beautiful.

“I did the first prototype in the lab and it looked like a Schwinn bike tire,” says Tom Ryan, the flavor chemist who invented it. “It was ugly as hell.”

But he was on to something. Years of research had shown him two things: People always like more cheese on their pizza, and most people don’t eat the crust. (He calls the leftover crust “pizza bones,” because it usually goes to the dog.)
Filling the crust with a ribbon of cheese was exactly what people wanted, even if they didn’t know it.

When Ryan finally presented a stuffed crust pizza to a focus group, one man looked at him and said, “My dog is going to hate you.” He knew he had a winner.

He would go on to create the McDonald’s McGriddle, another one of the most popular new fast foods of recent decades. Gourmet Magazine named him one of the top 25 food entrepreneurs of the last quarter century. Now he’s the founder and chief concept officer at Smashburger.

In this week’s episode of The Sporkful, Tom Ryan talks about how he came up with these innovations and how he eats them, and he explains the science of burger smashing. (Hint: It involves something called the Maillard Reaction.)

As to the health concerns over some of his most iconic creations, Ryan says, “I think consumers are sophisticated, I think they’re informed, I think everything should be done in moderation.” But a billion and a half dollars in sales shows that “there was an unmet consumer demand for whatever itch that scratched.”

So knowing what he knows now about obesity, does he have any regrets?

“It would be like regretting my role as a winemaker because of alcoholism. I didn’t design it for people to abuse, I designed it because people really enjoy it.


He seems like an interesting character.
My nearest smashburger is 100 miles away, though. I was near one last Sunday... DARN!
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Re: You like burgers? SMASHED burgers?
Posted by: Steve G.
Date: June 20, 2014 08:32AM
It helps squeeze all the goodness out of the Pink Slime recently re-introduced by the meat industry:

Sales recovering for makers of 'pink slime'
Posted: June 16, 2014 - 12:38pm
Cargill and Beef Products Inc. says sales have risen for their lean, finely-textured beef, but they remain low compared to their peak before a 2012 controversy that dubbed the product "pink slime";
By The Associated Press
LINCOLN, Neb. — Two makers say sales have been rebounding for a ground beef product that critics have dubbed “pink slime.” The Lincoln Journal Star reports the (http://bit.ly/1ju6LS1) spokesmen for Cargill and Beef Products Inc. say sales have risen, but Cargill says they fall short of the volume before the controversy erupted in 2012.

BPI has sued ABC, saying the network’s March 2012 coverage damaged BPI by misleading consumers into believing the lean finely textured beef product is unhealthy and unsafe. BPI says the sales drop forced it to close plants in Iowa, Kansas and Texas, leaving open only a Nebraska plant.

Cargill spokesman Mike Martin says his company sells the product to about 400 customers, which is more than before March 2012, but the sales volume remains down about 40 percent.



Edited 1 time(s). Last edit at 06/20/2014 08:34AM by Steve G..
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Re: You like burgers? SMASHED burgers?
Posted by: Uncle Wig
Date: June 20, 2014 10:22AM
As to the health concerns over some of his most iconic creations, Ryan says, “I think consumers are sophisticated, I think they’re informed...

He's fooling himself if he thinks consumers are sophisticated and informed about this kind of food. If they were, it wouldn't be a billion dollar industry and obesity wouldn't be an epidemic. The science and marketing are much more sophisticated and effective than any consumer education can be.

That being said, there are Smashburgers here so maybe I'll try it out.







Edited 1 time(s). Last edit at 06/20/2014 10:26AM by Uncle Wig.
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Re: You like burgers? SMASHED burgers?
Posted by: Mini 9
Date: June 20, 2014 10:35AM
I thought same thing. He has been ready for that Q/answer. smiling smiley
And yes, I will be eating me some smashed burgers. smiling smiley
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Re: You like burgers? SMASHED burgers?
Posted by: 3d
Date: June 20, 2014 10:38AM
The founder of Smashburger, Tom Ryan, has spent his entire 20 year career in Marketing and Branding (aka career BS artist). Ok maybe I'm a bit harsh. But I've worked with Marketing folks my entire career and my previous statement is not too far from the truth.

In the mid-scale burger restaurant market. You gotta have a hook to get people in the door.
Five Guys, Red Robin, and In-N-Out is stiff competition.

The name SMASHBURGER is Marketing genius. SMASHING stuff gets the parents with kids in the door. It just immediately sounds fun.
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Re: You like burgers? SMASHED burgers?
Posted by: vision63
Date: June 20, 2014 11:22AM
Quote
Uncle Wig
As to the health concerns over some of his most iconic creations, Ryan says, “I think consumers are sophisticated, I think they’re informed...

He's fooling himself if he thinks consumers are sophisticated and informed about this kind of food. If they were, it wouldn't be a billion dollar industry and obesity wouldn't be an epidemic. The science and marketing are much more sophisticated and effective than any consumer education can be.

That being said, there are Smashburgers here so maybe I'll try it out.

I think consumers "are" informed. We do it "despite" the knowledge. Cuz it tastes so good.
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Re: You like burgers? SMASHED burgers?
Posted by: Uncle Wig
Date: June 20, 2014 11:37AM
Quote
3d
The founder of Smashburger, Tom Ryan, has spent his entire 20 year career in Marketing and Branding (aka career BS artist). Ok maybe I'm a bit harsh. But I've worked with Marketing folks my entire career and my previous statement is not too far from the truth.

I'm glad to see someone who shares my contempt for these people!

smileys with beer

Knowing now about Tom Ryan's background, I think I will not be visiting Smashburger. Seems to me all he's done is marketed & branded the traditional way of cooking a burger in a diner or greasy spoon. Besides, there's no need as I know some local places where I can get a great, griddle-cooked burger.



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Re: You like burgers? SMASHED burgers?
Posted by: norse
Date: June 20, 2014 11:40AM
Great Baja burgers. The Smash fries are fantastic. Fried in olive oil with garlic and rosemary.
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Re: You like burgers? SMASHED burgers?
Posted by: Mini 9
Date: June 20, 2014 11:43AM
you're really going to make me drive 100 miles TODAY... aren't you?
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Re: You like burgers? SMASHED burgers?
Posted by: Uncle Wig
Date: June 20, 2014 11:58AM
The Smash fries are fantastic. Fried in olive oil with garlic and rosemary.

Really? Maybe I'll change my mind again about visiting Smashburger. Those sound good.



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Re: You like burgers? SMASHED burgers?
Posted by: 3d
Date: June 20, 2014 12:09PM
Quote
Uncle Wig
The Smash fries are fantastic. Fried in olive oil with garlic and rosemary.

Really? Maybe I'll change my mind again about visiting Smashburger. Those sound good.

Fried in olive oil?? Uhh, no thanks.
Peanut oil or bust!

Back to Tom Ryan and his marketing background...
"Fried in olive oil with garlic and rosemary." sounds delicious right?
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Re: You like burgers? SMASHED burgers?
Posted by: N-OS X-tasy!
Date: June 20, 2014 12:47PM
Quote
freeradical
Handle your meat carefully.

Words to live by.



It is what it is.
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Re: You like burgers? SMASHED burgers?
Posted by: Uncle Wig
Date: June 20, 2014 12:55PM
Quote
3d
Quote
Uncle Wig
The Smash fries are fantastic. Fried in olive oil with garlic and rosemary.

Really? Maybe I'll change my mind again about visiting Smashburger. Those sound good.

Fried in olive oil?? Uhh, no thanks.
Peanut oil or bust!

Back to Tom Ryan and his marketing background...
"Fried in olive oil with garlic and rosemary." sounds delicious right?

Could be. Trader Joe's sells some potato chips fried in olive oil, which I like. What works for chip could work for fries, right?



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Re: You like burgers? SMASHED burgers?
Posted by: vision63
Date: June 20, 2014 01:04PM
Quote
Uncle Wig
Quote
3d
Quote
Uncle Wig
The Smash fries are fantastic. Fried in olive oil with garlic and rosemary.

Really? Maybe I'll change my mind again about visiting Smashburger. Those sound good.

Fried in olive oil?? Uhh, no thanks.
Peanut oil or bust!

Back to Tom Ryan and his marketing background...
"Fried in olive oil with garlic and rosemary." sounds delicious right?

Could be. Trader Joe's sells some potato chips fried in olive oil, which I like. What works for chip could work for fries, right?

Just do it! Then work out.
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Re: You like burgers? SMASHED burgers?
Posted by: The Grim Ninja
Date: June 20, 2014 01:25PM
SMASH the burgers, smash em! Kuh Kuh Kuh!
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Re: You like burgers? SMASHED burgers?
Posted by: RAMd®d
Date: June 20, 2014 05:29PM
Most chains (and all fast-food) places still insist on cooking well-done.

I can eat a thin well-done patty, not a thick one (for me the latter must be medium-rare)


Absolutely.

Decades and decades ago, when I worked at McDonald's, the fry cooks (nee grill team) used to slap the burgers on the grill for personal consumption (not allowed for the unwashed masses). I tried them and really couldn't taste the difference.

Then they cooked them a little longer to make them crispy. There was the charred meat taste, and I was not a fan.

Once, at a unit BBQ, somebody took it upon themselves to cook the burgers. Squeezed every drop of juice out of them with a spatula. Dry, crunchy, not a one was eaten. He was quickly demoted.

I'm downloading some of those podcasts now.

And I'm hungry.






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We don’t do focus groups. They just ensure that you don’t offend anyone, and produce bland inoffensive products. —Sir Jonathan Ive

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Re: You like burgers? SMASHED burgers?
Posted by: CJsNvrUrly
Date: June 21, 2014 06:24AM
Quote
The Grim Ninja
SMASH the burgers, smash em! Kuh Kuh Kuh!
Best post ever!smiley-laughing001




bunny smileyCentral VA
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Re: You like burgers? SMASHED burgers?
Posted by: wowzer
Date: June 21, 2014 09:16AM
While you're at smash burgers you should try the vegetarian fries. It is carrots and string beans fried with the Rosemary that's quite good.



All I ever really needed to know, I learned from watching Star Trek.
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Re: You like burgers? SMASHED burgers?
Posted by: eustacetilley
Date: June 21, 2014 10:12AM
Quote
wowzer
While you're at smash burgers you should try the vegetarian fries. It is carrots and string beans fried with the Rosemary that's quite good.

I'm having trouble getting my head around the claim that a Potato isn't a vegetable.

Eustace
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Re: You like burgers? SMASHED burgers?
Posted by: Mini 9
Date: June 21, 2014 05:56PM
Quote
eustacetilley
Quote
wowzer
While you're at smash burgers you should try the vegetarian fries. It is carrots and string beans fried with the Rosemary that's quite good.

I'm having trouble getting my head around the claim that a Potato isn't a vegetable.

Eustace

Not when Republicans claim they are (as in this case used as french fry ingredients)
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Re: You like burgers? SMASHED burgers?
Posted by: NewtonMP2100
Date: November 25, 2015 11:08PM
........so this is burgers.....only the HULK would eat.......????



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I reject your reality and substitute my own!
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