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Butter In Your Coffee and Other Cons: Stories From a Fitness Insider
Posted by: pRICE cUBE
Date: September 01, 2015 11:10PM
Interesting read on fitness industry gimmicks, hucksterism, steroid use, and outright scams from the fitness and health industry.


[vitals.lifehacker.com]

“Well, let me take a look at the email you’re sending to your users,” he offered. I forwarded—what I then thought—was a good sales email. I would soon learn that it wasn’t.

“This is horrible,” he said, sending my ego (and the mental image of our bottom line) tumbling. “There’s no deadline for the user to purchase. Limit the group to 10 spots left and say that it ends in 24 hours. Oh, also qualify everyone by saying that you’re only looking for people who want serious results.”

His instructions seemed arbitrary and unnecessary. Surely nobody would be gullible enough to be lured by a false impression of scarcity. But I did what I was told, tweaking the email to talk about the group’s “limited” nature. I fired them off into the ether, not particularly convinced that anything would improve.

I was wrong.




Ways to improve web conference image and sound quality. [forums.macresource.com]


Phony Stark's Robot



Edited 1 time(s). Last edit at 09/02/2015 10:12AM by pRICE cUBE.
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Re: Butter In Your Coffee and Other Cons: Stories From a Fitness Insider
Posted by: cbelt3
Date: September 02, 2015 08:23AM
Forget it Jake, It's SALES.
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Re: Butter In Your Coffee and Other Cons: Stories From a Fitness Insider
Posted by: Speedy
Date: September 02, 2015 11:47AM
Yes, an interesting read!



Saint Cloud, Minnesota, where the weather is wonderful even when it isn't.
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Re: Butter In Your Coffee and Other Cons: Stories From a Fitness Insider
Posted by: chopper
Date: September 02, 2015 05:55PM
<<1. Ask yourself “Is this person trying to sell me something?”

If the answer is no, you probably have less to worry about, but you should “follow the money.”>>>

Groundbreaking stuff there.
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