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Wanted - New Director of Marketing ... Date: November 16, 2006 04:52PM |
"Colts fans may have a beef with Steak n Shake ad"
Thousands of Indianapolis residents doubtlessly will do a double-take this week when they open the mail to find out their hometown Steak n Shake restaurant is "a proud sponsor of the Dallas Cowboys."
That's quite a public-relations pickle for the Indianapolis-based restaurant chain, especially as the Colts and Cowboys gear up to play this Sunday in Dallas.
The company, known for its steakburgers and milkshakes, inadvertently sent a mailer promoting its "Cowboys side-by-side milkshake" to more than 600,000 Indianapolis residents.
It was intended for the Dallas market. Some were mailed in Chicago and St. Louis.
Steak n Shake, which sponsors the Colts and the Cowboys, apologized Wednesday.
"We feel just terrible," said Steven Schiller, chief marketing officer. "We sponsor only two teams. They just happened to be playing each other this weekend. We obviously messed up, and we hope Colts fans will be understanding."
[www.indystar.com]
Thousands of Indianapolis residents doubtlessly will do a double-take this week when they open the mail to find out their hometown Steak n Shake restaurant is "a proud sponsor of the Dallas Cowboys."
That's quite a public-relations pickle for the Indianapolis-based restaurant chain, especially as the Colts and Cowboys gear up to play this Sunday in Dallas.
The company, known for its steakburgers and milkshakes, inadvertently sent a mailer promoting its "Cowboys side-by-side milkshake" to more than 600,000 Indianapolis residents.
It was intended for the Dallas market. Some were mailed in Chicago and St. Louis.
Steak n Shake, which sponsors the Colts and the Cowboys, apologized Wednesday.
"We feel just terrible," said Steven Schiller, chief marketing officer. "We sponsor only two teams. They just happened to be playing each other this weekend. We obviously messed up, and we hope Colts fans will be understanding."
[www.indystar.com]
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Re: Wanted - New Director of Marketing ... Date: November 16, 2006 08:26PM |
Quote
wurmQuote
lafinfil
...
"We feel just terrible," said Steven Schiller, chief marketing officer. "We sponsor only two teams. They just happened to be playing each other this weekend. We obviously messed up, and we hope Colts fans will be understanding."
Wow. Someone actually taking responsibility and apologizing for an action. He'll never make it as a politician.
Actually the rest of the story "Steak n Shake said the mistake was a result of human error by its mailing vendor, ADVO."
I heard the guy on a radio interview during the business wrap up and he made a comment
along the lines of "this is why I'll never win the lottery"
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