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off key?!....iTunes continues to lose market share.....
Posted by: NewtonMP2100
Date: July 10, 2017 06:48AM
.....probably because it sucks....haven't used in years because it has gotten worse....


Apple sees iTunes market share slip as competition increases from Amazon & Comcast for films

....Despite its increasing focuses on Services revenue, Apple is struggling to draw users to the iTunes Store for movie purchases and rentals. According to a new in-depth report from The Wall Street Journal, Apple’s market share for renting and purchasing movies has fallen to between 20 percent and 35 percent, despite once being well over 50 percent as recently as 2012.

The report cites “people with knowledge of the matter” and notes there are no third parties tracking digital movie market share, making it impossible to obtain exact numbers. Several movie studios, however, say there has been a notable decline in Apple’s share of the market.

When asked for comment, Apple reportedly didn’t deny the market share statistics, but rather explained that it focuses on providing users with content from subscription services like Netflix and HBO through the App Store. The Apple spokeswoman also explained that movie rentals and purchases have increased over the last year, hitting their highest level in more than a decade.

The WSJ notes, however, that Apple’s growth is more of a consequence of overall industry performance. Last year, digital movie rentals and sales increased 12 percent to $5.3 billion. The overall industry rise would explain how Apple is able to see its own numbers increase, despite losing market share.

In the digital movie space, Apple is facing increased competition from two main companies: Amazon and Comcast. Amazon, thanks to its Prime membership service, has seen its market share in the digital movie industry increase to around 20 percent. Comcast, which rents and sells movies via its set-top boxes, now owns 15 percent of the market.

“Comcast and Amazon have been quite aggressive of late and taken quite a lot of the business,” said Dennis Maguire, a former president of home entertainment for Viacom Inc.’s Paramount Pictures.

One area where Apple has been growing, however, is with independent films and with deals signed for films outside the major studio system:

Apple’s loss of market share in the digital movie business isn’t uniform across genres, people who work with the company say. It has promoted independent films and signed deals for exclusive rights to some produced outside the major studio system, making it a stronger competitor in that space.

In the past, it has been reported that Apple is pushing to offer home rentals for movies that are still in theaters. The negotiations here are still in the early stages, though studios are said to be mulling a $30 price tag. Whether or not anything ever comes of these talks remains to be seen, but renting theatrical movies would certainly give Apple a leg up on the competition.



not even usable now.............?!



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Re: off key?!....iTunes continues to lose market share.....
Posted by: ztirffritz
Date: July 10, 2017 08:17AM
Maybe if they made it easier to use instead of more difficult...



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Re: off key?!....iTunes continues to lose market share.....
Posted by: ka jowct
Date: July 10, 2017 08:40AM
They should be looking at whether the deterioration of the iTunes app is driving people away from the iTunes Store. Other factors could be behind the loss of share.

Being forced to adopt crappier versions of the iTunes app just to be able to sync and back up recent devices irritates the heck out of me. I charged up my iPod Classic this weekend, and I was reminded that Playlist Folders work just fine with the iPod Classic and iTunes 10. Now Playlist Folders on an iDevice are a mess, with some playlists showing up and others MIA, and the Music App not showing the same content that iTunes' view of the device shows as being present, and iMazing showing apparently orphaned playlists that neither Apple interface shows. it looks to me like insufficient resources are being put into this part of Apple's interface with its customers, which seems very foolish and short-sighted on their part.

I don't really have any beef with the iTunes Store, but I seldom use it.
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Re: off key?!....iTunes continues to lose market share.....
Posted by: vision63
Date: July 10, 2017 09:03AM
They need to stop making iTunes an Apple exclusive. For example, Apple Music is available on Android devices. They're competing with one hand behind their back. Google, Amazon Etc., go all out on every available platform.
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Re: off key?!....iTunes continues to lose market share.....
Posted by: testcase
Date: July 10, 2017 09:10AM
Quote
ztirffritz
Maybe if they made it easier to use instead of more difficult...

agree smiley
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Re: off key?!....iTunes continues to lose market share.....
Posted by: FormerlySaleenl
Date: July 10, 2017 09:53AM
With Amazon I can rent a movie on my computer in advance and then watch it on any device while it is rented.

With iTunes it is curiously device specific, in the worst possible way. It's one thing to be restricted to watching a rental on a single device, but if I rent a movie my computer and don't start watching it, at the very least I should be able to watch it on a different device tied to my AppleID.

I've switched to Amazon for my rentals and purchases because of this.
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Re: off key?!....iTunes continues to lose market share.....
Posted by: Article Accelerator
Date: July 10, 2017 12:56PM
Quote
FormerlySaleenl
if I rent a movie my computer and don't start watching it, at the very least I should be able to watch it on a different device tied to my AppleID

I agree. However, Apple has now enabled that functionality:

[www.macrumors.com]
[www.redmondpie.com]



Edited 2 time(s). Last edit at 07/10/2017 12:59PM by Article Accelerator.
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Re: off key?!....iTunes continues to lose market share.....
Posted by: C(-)ris
Date: July 10, 2017 09:03PM
Quote
Article Accelerator
Quote
FormerlySaleenl
if I rent a movie my computer and don't start watching it, at the very least I should be able to watch it on a different device tied to my AppleID

I agree. However, Apple has now enabled that functionality:

[www.macrumors.com]
[www.redmondpie.com]

Too little to late, people made up their mind based on the product when it is announced and no one goes back to see if they changed their policies.. When are they going to learn that releasing a service with dealbreaker restrictions and then having to walk them back is a recipe for failure.



C(-)ris
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Re: off key?!....iTunes continues to lose market share.....
Posted by: space-time
Date: July 11, 2017 05:50AM
Quote
vision63
They need to stop making iTunes an Apple exclusive. For example, Apple Music is available on Android devices. They're competing with one hand behind their back. Google, Amazon Etc., go all out on every available platform.

I think they do have iTunes for Windows. Or they had at some point. Now they should also release it for Android, Linux, Chrome OS, etc.
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Re: off key?!....iTunes continues to lose market share.....
Posted by: mikebw
Date: July 11, 2017 12:42PM
Too late to go back?


[www.mac.org]
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Re: off key?!....iTunes continues to lose market share.....
Posted by: Will Collier
Date: July 12, 2017 07:13AM
iTunes has needed a ground-up rewrite for at least a decade now. Instead, we get the horrible de-usability changes to the Music app in the name of an Apple Music subscription service that nobody wanted.

Poor decision making there, Tim.
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