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Spike Jonze’s HomePod ad wins Cannes advertising award
Posted by: pRICE cUBE
Date: June 22, 2018 11:37AM
[www.cultofmac.com]

A Grand Prix in the Cannes Entertainment awards went to “Welcome Home,” a long-form ad for the HomePod created by Spike Jonze. The goal of the “Lions” is to reward education or advertising excellent enough to qualify as art.

“Music is at the core, the complex film craft is undeniable and the brand is at the centre of the work in a very unique way,” said Jury President Debbi Vandeven, global chief creative officer of VML, in a statement





Ways to improve web conference image and sound quality. [forums.macresource.com]


Phony Stark's Robot
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Re: Spike Jonze’s HomePod ad wins Cannes advertising award
Posted by: stephen
Date: June 22, 2018 12:54PM
Cool. Nice spot. Those of us in the great unwashed advertising world will probably never get to hang out in Cannes, but good for those who are.
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Re: Spike Jonze’s HomePod ad wins Cannes advertising award
Posted by: RAMd®d
Date: June 22, 2018 04:24PM
I enjoyed the ad, though it seems to have got a lot of derisive comment's. That's no big surprise.

What's she drinking? I guessed ice water at first but saw the bottle she was holding. That's a pretty big tumbler for vodka on the rocks.






I am that Masked Man.

All you can do, is all you can do.

There’s trouble — it's time to play the sound of my people.

Your boos mean nothing to me, I've seen what you cheer for.

Insisting on your rights without acknowledging your responsibilities isn’t freedom, it’s adolescence.

I've been to the edge of the map, and there be monsters.

We are a government of laws, not men.

Everybody counts or nobody counts.

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all who would be called good
must suffer with him.

You and I have memories longer than the road that stretches out ahead.

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by believing all possible evil of evil men.

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An armed society is a polite society.
And hope is a lousy defense.

You make me pull, I'll put you down.

I *love* SIGs. It's Glocks I hate.
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Re: Spike Jonze’s HomePod ad wins Cannes advertising award
Posted by: Yoyodyne ArtWorks
Date: June 22, 2018 05:36PM
Here’s a crazy thought:

If you don’t like your crappy, humdrum 9-5 life then do something about it. Don’t buy another piece of conspicuous-consumption junk and expect it to instantly make your life better.

This curmudgeonly message brought to you by a veteran marketing professional who has little respect for his industry.



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Re: Spike Jonze’s HomePod ad wins Cannes advertising award
Posted by: RE:up
Date: June 22, 2018 06:12PM
And here I was excitedly expecting a new take on Cocktails for Two. Oh well.
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Re: Spike Jonze’s HomePod ad wins Cannes advertising award
Posted by: pRICE cUBE
Date: June 22, 2018 06:47PM
Quote
Yoyodyne ArtWorks
Here’s a crazy thought:

If you don’t like your crappy, humdrum 9-5 life then do something about it. Don’t buy another piece of conspicuous-consumption junk and expect it to instantly make your life better.

This curmudgeonly message brought to you by a veteran marketing professional who has little respect for his industry.

Maybe it is family trouble. Sometimes you can't avoid that stuff.



Ways to improve web conference image and sound quality. [forums.macresource.com]


Phony Stark's Robot
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Re: Spike Jonze’s HomePod ad wins Cannes advertising award
Posted by: DeusxMac
Date: June 22, 2018 08:15PM
Meh. Eye candy.



Quote
RE:up
And here I was excitedly expecting a new take on Cocktails for Two. Oh well.

[m.youtube.com]
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Re: Spike Jonze’s HomePod ad wins Cannes advertising award
Posted by: August West
Date: June 22, 2018 09:50PM
Quote

If only the HomePod was as good the advertising for it.



“There comes a point where we need to stop just pulling people out of the river. We need to go upstream and find out why they’re falling in."

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Re: Spike Jonze’s HomePod ad wins Cannes advertising award
Posted by: decay
Date: June 25, 2018 10:14AM
Does the commonly-abused term "very unique" trigger anyone else here?

Unique means "one-of-a-kind." It needs no modifier to make it stronger or better.

Also, the overuse of the word unique.

"You keep using that word. I do not think it means what you think it means."





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