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Linksys page and iPhone
Posted by: elmo3
Date: January 26, 2007 04:53PM
Looks like Cisco is doing everything it can to promote the iPhone brand of its own.

If you hit [www.linksys.com] or reload it often enough with a complete refresh (cmd-reload on Firefox), you'll see the top main graphic show up as the iPhone graphic. It has an arrow that takes you here:

[tinyurl.com]



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In the words of DharmaDog: "it may or may not be utter horse@#$%&, but it shouldn't be dismissed simply because it doesn't agree with your opinion."

Never underestimate the power of stupid people in large groups.

Trying is the first step to failure. -- Homer Simpson
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Re: Linksys page and iPhone
Posted by: elmo3
Date: January 26, 2007 04:54PM
And by the way:

"iPhone and Linksys are registered trademarks of Cisco Systems, Inc."



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In the words of DharmaDog: "it may or may not be utter horse@#$%&, but it shouldn't be dismissed simply because it doesn't agree with your opinion."

Never underestimate the power of stupid people in large groups.

Trying is the first step to failure. -- Homer Simpson
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Re: Linksys page and iPhone
Posted by: Silencio
Date: January 26, 2007 06:36PM
"Cisco lost rights to iPhone trademark last year, experts say."

[blogs.zdnet.com]

One can make good arguments back and forth about the trademarks, but c'mon: if Apple didn't think they had a good legal argument, do you really think they would have called their product the iPhone to begin with?



Edited 1 time(s). Last edit at 01/26/2007 06:37PM by Silencio.
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Re: Linksys page and iPhone
Posted by: elmo3
Date: January 26, 2007 07:02PM
Quote
Silencio
"Cisco lost rights to iPhone trademark last year, experts say."

[blogs.zdnet.com]

One can make good arguments back and forth about the trademarks, but c'mon: if Apple didn't think they had a good legal argument, do you really think they would have called their product the iPhone to begin with?

From a business standpoint, why not? You miss 100% of the shots you never take. So they take the shot--if it works, they move forward. If not, they're in no worse shape than they were when they started.

And the effort results in business negotiations.

There's no honor or shame in the business world anymore. You take what you want, and give it up ONLY when forced to by the courts. You don't wait for someone to give it to you, or be nice and ask if someone wants to give it up.

So Apple doesn't have to have a good reason to expect they could get the trademark. They simply have to want it.

No doubt there were some financial evaluations on the various costs and outcomes of various scenarios; Apple apparently felt it was worth whatever legal costs they MIGHT incur by using the name iPhone, no matter what the outcome.

Business is nothing but profit and loss. Period. They have an obligation to their shareholders to do the bidding of their shareholders. Apple is no exception.

And you know who their shareholders are? Yup. People in this forum, who like to talk about how they bought it at $20 and sold it at $95. Those same people would be upset if the stock hung out at $25, no matter how socially responsible the company chose to behave.

It's the Wal-Mart argument all over again. They wouldn't do what they do if their shareholders demanded otherwise (or in the case of Wal-Mart, if their customers demanded otherwise).



---------------


In the words of DharmaDog: "it may or may not be utter horse@#$%&, but it shouldn't be dismissed simply because it doesn't agree with your opinion."

Never underestimate the power of stupid people in large groups.

Trying is the first step to failure. -- Homer Simpson
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Re: Linksys page and iPhone
Posted by: deckeda
Date: January 26, 2007 08:05PM
Interesting link, Silencio. It does appear they didn't help their cause any. Regardless of Apple's actions or intent, Cisco is scrambling more than they probably would have had to otherwise.

Seems to also shed a little more light on why Cisco's CEO has been very available for interviews. Almost every day there's a new story with him proclaiming "it didn't have to be this way ... " <<< Yeah, like if they'd their ducks in a row to begin with!
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