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Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: RAMd®d
Date: February 25, 2020 12:44PM


Jif really wants you to stop pronouncing GIF like its peanut butter

The company is teaming with Giphy to launch limited-edition peanut butter jars with GIF printed across the front.

No one, it seems, wants to put to rest the debate over how to pronounce "GIF" more than peanut butter maker Jif. At least, that's the message the company is putting across by teaming up with search engine Giphy in an attempt to settle, once and for all, how to say the name of the looping videos shared widely across the internet.

To drive the point home, Jif on Tuesday said it's releasing a limited run of peanut butter jars labeled "GIF," which sell for around $10 on Amazon. The aim is to drill home that GIF is pronounced with a hard G sound, rather than a soft one like the peanut butter.

"With a tongue-in-cheek label, these collectibles can help Jif fans spread the news (get it?) that Jif -- with a 'soft G' -- should be all about the peanut butter," the companies said in a release. "If you've ever called a .GIF a Jif, we forgive you."


[www.cnet.com]


HOWEVER: This Week in Programming: Choosy Developers Choose GIF

“The creator of the GIF image format, Steve Wilhite of CompuServe, when deciding on the pronunciation, said he deliberately chose to echo the American peanut butter brand, Jif, and CompuServe employees would often say ‘Choosy developers choose GIF(jif)’, playing off of Jif’s television commercials. If you hear anyone pronounce GIF with a soft G, it’s because they know something of this history.”

[thenewstack.io]


This is all old news, except for the issuing of special edition peanut butter.

Fun marketing, but they're wrong.

They don't get to name what they didn't develop.




I am that Masked Man.

Your boos mean nothing to me, I've seen what you cheer for.

Insisting on your rights without acknowledging your responsibilities isn’t freedom, it’s adolescence.

I've been to the edge of the map, and there be monsters.

We are a government of laws, not men.

Everybody counts or nobody counts.

When a good man is hurt,
all who would be called good
must suffer with him.

You and I have memories longer than the road that stretches out ahead.

There is no safety for honest men except
by believing all possible evil of evil men.

We don’t do focus groups. They just ensure that you don’t offend anyone, and produce bland inoffensive products. —Sir Jonathan Ive

An armed society is a polite society.
And hope is a lousy defense.

You make me pull, I'll put you down.

I *love* SIGs. It's Glocks I hate.
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And then there's...
Posted by: RAMd®d
Date: February 25, 2020 12:48PM
[www.youtube.com]

Pronounce it any way you want, but as debates go, it's JIF.




I am that Masked Man.

Your boos mean nothing to me, I've seen what you cheer for.

Insisting on your rights without acknowledging your responsibilities isn’t freedom, it’s adolescence.

I've been to the edge of the map, and there be monsters.

We are a government of laws, not men.

Everybody counts or nobody counts.

When a good man is hurt,
all who would be called good
must suffer with him.

You and I have memories longer than the road that stretches out ahead.

There is no safety for honest men except
by believing all possible evil of evil men.

We don’t do focus groups. They just ensure that you don’t offend anyone, and produce bland inoffensive products. —Sir Jonathan Ive

An armed society is a polite society.
And hope is a lousy defense.

You make me pull, I'll put you down.

I *love* SIGs. It's Glocks I hate.
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: wurm
Date: February 25, 2020 12:49PM
I think if i were Jif, I'd be thrilled to have my name mentioned (even if spelled wrong) every time someone posted a .gif somewhere. Even the conversation about it is invaluable marketing.
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: decay
Date: February 25, 2020 12:52PM
[howtoreallypronouncegif.com]



---
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: AllGold
Date: February 25, 2020 12:52PM
emoticon-tv-015

Yeah, advocating for an incorrect pronunciation on something that isn't theirs... smiley-signs006



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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: btfc
Date: February 25, 2020 12:54PM
Especially since their peanut butter is crap.
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: MindMeld
Date: February 25, 2020 12:56PM
What wurm said. It seems to me that constantly pronouncing GIF like JIF would be valuable, free subliminal advertising for JIF...but what do I know?
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: hal
Date: February 25, 2020 12:57PM
Quote
wurm
I think if i were Jif, I'd be thrilled to have my name mentioned (even if spelled wrong) every time someone posted a .gif somewhere. Even the conversation about it is invaluable marketing.

yeah, they don't care how it's pronounced as long as you buy it - this is pure marketing.
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: RAMd®d
Date: February 25, 2020 01:09PM
Yes - 'Call it what you want, but buy our collectable!'.

Yeah, no.

I'm not much of a peanut butter fan anyway.

I don't know if there's been any previous Jif PR of GIF, but my guess is there was some debate in Marketing HQ about which way to go to generate the most sales, and Gif vs Jif won out.




I am that Masked Man.

Your boos mean nothing to me, I've seen what you cheer for.

Insisting on your rights without acknowledging your responsibilities isn’t freedom, it’s adolescence.

I've been to the edge of the map, and there be monsters.

We are a government of laws, not men.

Everybody counts or nobody counts.

When a good man is hurt,
all who would be called good
must suffer with him.

You and I have memories longer than the road that stretches out ahead.

There is no safety for honest men except
by believing all possible evil of evil men.

We don’t do focus groups. They just ensure that you don’t offend anyone, and produce bland inoffensive products. —Sir Jonathan Ive

An armed society is a polite society.
And hope is a lousy defense.

You make me pull, I'll put you down.

I *love* SIGs. It's Glocks I hate.
Options:  Reply • Quote
Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: DeusxMac
Date: February 25, 2020 01:18PM
"Graphics Interchange Format (GIF - JIF or GHIF)"

I pronounced it with the hard G when the format first came into common usage in the early 90s, and will continue to do so. tongue sticking out smiley
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: Acer
Date: February 25, 2020 01:34PM
Marketing department having a bit of fun. I'll allow it.
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: mikebw
Date: February 25, 2020 01:42PM
I think the hard GIF should have crunchy peanuts, and soft JIF should be smooth.
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: freeradical
Date: February 25, 2020 01:51PM
I always preferred cashew butter, but a couple of years ago, the prices went into the stratosphere.
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: vision63
Date: February 25, 2020 02:24PM
I pronounce it Jif. Too late to stop now.
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: mrbigstuff
Date: February 25, 2020 02:31PM
Quote
decay
[howtoreallypronouncegif.com]

This.
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: Filliam H. Muffman
Date: February 25, 2020 02:42PM
The first letter is an abbreviation of the word graphics. You can pronounce it JIF if you pronounce the base word jraphics.



In tha 360. MRF User Map



Edited 1 time(s). Last edit at 02/25/2020 02:43PM by Filliam H. Muffman.
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: SteveO
Date: February 25, 2020 02:43PM
Quote
btfc
Especially since their peanut butter is crap.

LOLOL Bingo! See also:

Especially since their peanut butter is hydrogenated crap.
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: Acer
Date: February 25, 2020 03:12PM
Quote
SteveO
Quote
btfc
Especially since their peanut butter is crap.

LOLOL Bingo! See also:

Especially since their peanut butter is hydrogenated crap.

I imagine "Choosy mothers hydrogenate their crap" did not go over well in the board presentation, so they went with the GIF thing.
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: wave rider
Date: February 25, 2020 03:17PM
Quote
btfc
Especially since their peanut butter is crap.

This. Hard g gif for me from the first time I made one. Really dislike sugared hydrogenated Jif.



=wr=
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: Rick-o
Date: February 25, 2020 03:25PM
Quote
vision63
I pronounce it Jif. Too late to stop now.

I 'aint going to change either. It's not a big enough issue to be concerned with.



Mr. Lahey: A lot of people, don’t know how to drink. They drink against the grain of the liquor. And when you drink against the grain of the liquor? You lose.

Randy: What the @#$%& are you talking about?
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: Steve G.
Date: February 25, 2020 03:58PM
So far as I know, the guy who invented it says it's 'JIF'
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: cbelt3
Date: February 25, 2020 04:07PM
JIF. Because that's how Steve pronounced it, and he named it. And I remember when it appeared on my Compuserve account.
Done.

"The creator of the GIF image format, Steve Wilhite of CompuServe, when deciding on the pronunciation, said he deliberately chose to echo the American peanut butter brand, Jif, and CompuServe employees would often say “Choosy developers choose GIF(jif)”, playing off of Jif’s television commercials. If you hear anyone pronounce GIF with a soft G, it’s because they know something of this history. If the Jif peanut butter company never existed, he would have never pronounced GIF with a soft G.

Speaking of Steve Wilhite, when he explains the pronunciation of GIF, he himself has to explicitly write, “It’s pronounced ‘JIF’.” He has to explain it this way because it goes against how it would naturally be pronounced."
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: decay
Date: February 25, 2020 04:14PM
I'll buy natural, non-sugared peanut butter in a jiffy.

You could gift it to me, too.



---
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: Buck
Date: February 25, 2020 05:03PM
And you know gift=poison?
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: Buzz
Date: February 25, 2020 06:55PM
Gee-Eye-Eff...
==
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: wave rider
Date: February 25, 2020 08:46PM
I don’t care what Steve Wilhite wants nor will I be held pronunciation prisoner by his abysmal taste in peanut butter.

Hard g.



=wr=
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: freeradical
Date: February 25, 2020 09:30PM
I've tried the "gourmet" peanut butters, and I've even made my own. It doesn't taste any different to me than the cheapest store brand generic peanut butter. YMMV of course, but this is what I believe.
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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: decay
Date: February 26, 2020 09:53AM
I avoid peanut butter with hydrogenated oils and sweeteners.

Especially palm oil.

[www.independent.co.uk]



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Re: Jif really wants you to stop pronouncing GIF like its peanut butter
Posted by: RAMd®d
Date: February 26, 2020 12:23PM
JIF. Because that's how Steve pronounced it, and he named it. And I remember when it appeared on my Compuserve account.
Done.



Agreed.

At least it's not his last name, as in Chevrolet.

I've known a few people over the years who pronounced it 'chevrolette - because there's a t at the end'.

No examples of other words they used and didn't apply that 'rule' to would change there minds.

Maybe they got in the habit of saying one way and refused to change.

In the end, I think they were probably Ford guys.




I am that Masked Man.

Your boos mean nothing to me, I've seen what you cheer for.

Insisting on your rights without acknowledging your responsibilities isn’t freedom, it’s adolescence.

I've been to the edge of the map, and there be monsters.

We are a government of laws, not men.

Everybody counts or nobody counts.

When a good man is hurt,
all who would be called good
must suffer with him.

You and I have memories longer than the road that stretches out ahead.

There is no safety for honest men except
by believing all possible evil of evil men.

We don’t do focus groups. They just ensure that you don’t offend anyone, and produce bland inoffensive products. —Sir Jonathan Ive

An armed society is a polite society.
And hope is a lousy defense.

You make me pull, I'll put you down.

I *love* SIGs. It's Glocks I hate.
Options:  Reply • Quote
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