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I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: NewtonMP2100
Date: February 10, 2021 10:17AM
......13.2 oz.....for $1.59........also made of 100% recyclable materials....starting this month......


Coke is launching a new bottle size for the first time in a decade

.....Coca-Cola is launching a new bottle size for the first time in a decade, but it's what the bottle's made of that marks an even more notable first: 100% recycled plastic material.

The new 13.2-ounce recyclable bottle that some customers will see on shelves this week is made entirely of other plastics, and it's the latest move in Coca-Cola's several-year initiative to reduce its plastic waste. Coke is also hoping the size attracts younger, under-25 drinkers who are seeking sustainable packaging (and sometimes even shunning the company).

The new bottle will be available starting this month in select states across the Northeast, including New York and Connecticut, as well as in California and Florida, before launching nationwide this summer. Coke describes the size as a "more sippable package," and it will debut with the company's most popular sodas like Coca-Cola, Diet Coke and Coke Zero Sugar at a suggested retail price of $1.59.

"We've been listening to consumers and they have been telling us they want something a little smaller and a little more easy to consume," Alpa Sutaria, Coca-Cola's general manager of sustainability, told CNN Business. "We took this opportunity to make a bottle with plastic that's 100% recyclable."

The 13.2-ounce size is slightly larger than its aluminum can option and smaller than the typical 20-ounce bottle. Unique sizes like the 7.5-ounce mini can have garnered strong sales.

Meanwhile, the recycled plastic material will also be featured in 20-ounce bottles of Coke and Diet Coke in New York, California and Texas this month, as well as for the company's Dasani and Smartwater brands in certain locations in the coming months.

Sutaria said developing the new packaging has been a "labor of love and great innovation" for Coca-Cola. The recycled plastic is cleaned, ground down and turned into grain-like flakes before being transformed into a new bottle.

She added that launch states were chosen because customers in those areas "are more sensitive to the challenges we have around sustainability issues."

Coca-Cola (KO) is often criticized for contributing to environmentally damaging plastic waste. Last year, the company was named as the world's No. 1 plastic polluter by the environmental firm Break Free From Plastic. Its logos and branding were found on 13,834 pieces of plastic in 51 countries, often discarded in public spaces like parks and beaches.

In 2018, Coke announced its "World Without Waste" initiative with the ultimate goal of, by 2030, collecting and recycling one bottle or can for each one it sells. The new bottle, according to Sutaria, is a "big step in that direction."

"We're determined to innovate and to develop technology to minimize our impact," she said, adding the company is "following through our commitment with real action."

Coca-Cola isn't the only multinational conglomerate aiming to reduce its plastic pollution. Nestlé, the world's biggest food company, announced last year it's spending $2 billion on similar initiatives. Pepsi recently rolled out a redesigned 2-liter bottle that uses 24% less material.



size.......does.......matter......?!



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Edited 1 time(s). Last edit at 02/10/2021 10:23AM by NewtonMP2100.
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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: S. Pupp
Date: February 10, 2021 10:23AM
That sounds expensive, but then it's been a while since I purchased soda. I presume that it's no longer $0.88 for a 2 liter bottle?
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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: decay
Date: February 10, 2021 10:26AM
now if they'd make Coke a better product.

*cough* carbonated corn syrup water *cough*



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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: mattkime
Date: February 10, 2021 10:29AM
Why 13.2?



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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: JoeH
Date: February 10, 2021 10:34AM
Quote
mattkime
Why 13.2?

Who knows? Could be having it be 10% more than a 12 oz can, ~1/5 of a 2 l bottle, and so on. That amount plus ice is about right for filling a 16 oz glass.



Edited 1 time(s). Last edit at 02/10/2021 10:35AM by JoeH.
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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: GGD
Date: February 10, 2021 10:36AM
Quote
mattkime
Why 13.2?

10% more than a 12oz can?
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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: kurtzie
Date: February 10, 2021 10:40AM
Glad to hear about the plan to actually design the bottle around recycling.
I've been trying to make most of our purchases from aluminum and glass containers.

Steve
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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: Paul F.
Date: February 10, 2021 11:24AM
Quote
mattkime
Why 13.2?

Because that's 390 ml and that.... um.... Yeah, I don't know either...



Paul F.
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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: rz
Date: February 10, 2021 11:28AM
The current size of their 6 pack bottles is 16.9 ounces. How do I know? My wife buys a veritable crapload of Diet Coke. She goes through at least a 2 liter bottle, plus a few half liter bottles every day. So they're probably going to price the new 13.2 ounce bottle the same as the half liter bottles and hope nobody notices.
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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: mikebw
Date: February 10, 2021 11:46AM
It could also be based on economies of scale related to packaging materials and delivery, or daily caloric intake recommendation labeling. I wonder if they will be compatible with existing vending machinery.
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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: macphanatic
Date: February 10, 2021 12:01PM
Hopefully, craft brewers will follow suit and increase their 12 oz bottles to 13.2 oz.
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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: JoeH
Date: February 10, 2021 12:11PM
Quote
rz
The current size of their 6 pack bottles is 16.9 ounces. How do I know? My wife buys a veritable crapload of Diet Coke. She goes through at least a 2 liter bottle, plus a few half liter bottles every day. So they're probably going to price the new 13.2 ounce bottle the same as the half liter bottles and hope nobody notices.

Those six packs of half liter bottles may depend on which bottler serves your area. I have seen them, but the 6 pack of 20 oz bottles is still the most common one I see around here.
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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: C(-)ris
Date: February 10, 2021 04:51PM
Quote
JoeH
Quote
rz
The current size of their 6 pack bottles is 16.9 ounces. How do I know? My wife buys a veritable crapload of Diet Coke. She goes through at least a 2 liter bottle, plus a few half liter bottles every day. So they're probably going to price the new 13.2 ounce bottle the same as the half liter bottles and hope nobody notices.

Those six packs of half liter bottles may depend on which bottler serves your area. I have seen them, but the 6 pack of 20 oz bottles is still the most common one I see around here.

We have 6 packs of 24oz bottles here as well.



C(-)ris
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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: fauch
Date: February 10, 2021 05:34PM
Quote
NewtonMP2100
......13.2 oz.....for $1.59

Or 2 liters for 99 cents...
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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: Fred_Also
Date: February 10, 2021 06:02PM
Has anyone tried the Coke with Coffee added? I saw it at Wally World today. I wonder if it is double the caffeine?

Wasn't that tempted by it.

Fred
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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: Sam3
Date: February 11, 2021 05:28AM
13.2 does seem like an odd size, especially in the rest of the metricated world. They could have done 13.5 and marketed it as a 400ml drink elsewhere, but 390ml?? Weird. But then again, if you are selling a 500ml drink, 400ml doesn't make much sense.



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Re: I'm a genie in a bottle, you gotta' rub me the right way?!.....Coca Cola launching new plastic bottle size......
Posted by: tenders
Date: February 12, 2021 09:24AM
Quote
Paul F.
Quote
mattkime
Why 13.2?

Because that's 390 ml and that.... um.... Yeah, I don't know either...

Ha! Did the same math. Came to the same conclusion. Have we overlooked some other measuring system?
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