Kyndryl

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That is the actual name of the IT services unit that IBM is spinning off from its core business. Soon, the 90,000 employees affected by the change will no longer say they work for "IBM" — perhaps one of the more classic, unambiguous corporate names ever — but instead for "Kyndryl," a portmanteau whose meaning and pronunciation aren't immediately clear. IBM (IBM) says the "kyn" part of the name is derived from is the word "kinship," and "dryl" comes from tendril, which it said should bring "to mind new growth and the idea that ... the business is always working toward advancing human progress." Somehow, explaining it just makes it worse. We can deduce that the pronunciation, based on IBM's stated logic, is "KIN-drill," but the seemingly arbitrary use of Ys as vowels opens the door to long-I interpretation: KINE-drile? Googling the term doesn't find many alternate uses, although there is a scary-looking "World of Warcraft" character that goes by that name. It certainly seems like another corporate name that will join the pantheon of failed, or at least widely mocked, brands. But an expert in the field says we shouldn't laugh too hard. "It's not easy to come up with new names," said Bernd Schmitt, a professor of marketing at Columbia University and the faculty director of the Center on Global Brand Leadership. "Many good names are already taken and protected by law."

I would have guessed the name change was due to the health of IBM's pension plan, but surprisingly IBM's pension plan, as of February 2020 was 103.8% funded according to Pensions & Investments

I wonder if Kyndryl employees will inherit stay on IBM's pension plan?

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Somehow, explaining it just makes it worse.

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“There comes a point where we need to stop just pulling people out of the river. We need to go upstream and find out why they’re falling in."

“All the good names were taken so we had to settle on this weird one.”

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cbelt3
“All the good names were taken so we had to settle on this weird one.”

This!

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Forrest
I would have guessed the name change was due to the health of IBM's pension plan, but surprisingly IBM's pension plan, as of February 2020 was 103.8% funded according to Pensions & Investments

Or maybe they plan to sell off the whole division at some point in the future?...

Verizon was derided as a new name back when, then everyone got used to it...

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cbelt3
“All the good names were taken so we had to settle on this weird one.”

Or maybe all of the good vowels were already taken.

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cbelt3
“All the good names were taken so we had to settle on this weird one.”

We were so impressed with what the SciFi channel did that we decided to try something similar.

Siffy idea.

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