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(Bad news, Facebook)'The anti-tracking shield included in iOS 14.5 arrives'
Posted by: Steve G.
Date: April 27, 2021 02:48PM
Apple's iPhone privacy clampdown arrives after 7-month delay
The anti-tracking shield included in iOS 14.5 arrives after a seven-month delay during which Apple and Facebook attacked each other’s business models and motives.

[www.nbcnews.com]

By The Associated Press

Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.

The new privacy feature, dubbed “App Tracking Transparency,” rolled out Monday as part of an update to the operating system powering the iPhone and iPad. The anti-tracking shield included in iOS 14.5 arrives after a seven-month delay during which Apple and Facebook attacked each other’s business models and motives for decisions that affect billions of people around the world.

“What this feud demonstrates more than anything is that Facebook and Apple have tremendous gatekeeping powers over the market,” said Elizabeth Renieris, founding director of the Technology Ethics Lab at the University of Notre Dame.

But Apple says it is just looking out for the best interests of the more than 1 billion people currently using iPhones.

“Now is a good time to bring this out, both because of because of the increasing amount of data they have on their devices, and their sensitivity (about the privacy risks) is increasing, too,” Erik Neuenschwander, Apple’s chief privacy engineer, told The Associated Press in an interview.

Once the software update is installed -- something most iPhone users do -- even existing apps already on the device will be required to ask and receive consent to track online activities. That’s a shift Facebook fiercely resisted, most prominently in a series of full-page newspaper ads blasting Apple.

Until now, Facebook and other apps have been able to automatically conduct their surveillance on iPhones unless users took the time and trouble to go into their settings to prevent it -- a process that few people bother to navigate.

“This is an important step toward consumers getting the transparency and the controls they have clearly been looking for,” said Daniel Barber, CEO of DataGrail, a firm that helps companies manage personal privacy.

In its attacks on Apple’s anti-tracking controls, Facebook blasted the move as an abuse of power designed to force more apps to charge for their services instead of relying on ads. Apple takes a 15% to 30% cut on most payments processed through an iPhone app.

Online tracking has long helped Facebook and thousands of other apps accumulate information about their user’s interests and habits so they can show customized ads. Although Facebook executives initially acknowledged Apple’s changes would probably reduce its revenue by billions of dollars annually, the social networking company has framed most of its public criticism as a defense of small businesses that rely on online ads to stay alive.
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Re: (Bad news, Facebook)'The anti-tracking shield included in iOS 14.5 arrives'
Posted by: deckeda
Date: April 27, 2021 07:26PM
Facebook, in it's "warning" to users tempted to not allow tracking, indicates that small businesses will be hurt if you disallow this because as you stroll down the street the local mom 'n pop won't be able to know you were there and ...

... and they're conveniently not saying the FB won't be able to sell them ad space.

Because somehow, advertising depends on non-privacy?
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Re: (Bad news, Facebook)'The anti-tracking shield included in iOS 14.5 arrives'
Posted by: hal
Date: April 27, 2021 07:40PM
Quote
deckeda
Facebook, in it's "warning" to users tempted to not allow tracking, indicates that small businesses will be hurt if you disallow this because as you stroll down the street the local mom 'n pop won't be able to know you were there and ...

... and they're conveniently not saying the FB won't be able to sell them ad space.

Because somehow, advertising depends on non-privacy?

any chance you can show us what you see on FB re this?
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Re: (Bad news, Facebook)'The anti-tracking shield included in iOS 14.5 arrives'
Posted by: JoeM
Date: April 27, 2021 11:00PM
I just updated my phone and checked in Privacy to see that I wasn’t allowing sharing of info, then took a trip to Facebook and spent some time there.

Nothing happened and I got no notices. Maybe mañana? dunno smiley



JoeM
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Re: (Bad news, Facebook)'The anti-tracking shield included in iOS 14.5 arrives'
Posted by: Sarcany
Date: April 28, 2021 06:55AM
Quote
JoeM
I just updated my phone and checked in Privacy to see that I wasn’t allowing sharing of info, then took a trip to Facebook and spent some time there.

Nothing happened and I got no notices.

If you have the toggle set to not allow apps to share info then you don't get popups asking if you want to allow your apps to share info.



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Re: (Bad news, Facebook)'The anti-tracking shield included in iOS 14.5 arrives'
Posted by: space-time
Date: April 28, 2021 07:58AM
I don't use Facebook but I will install it just in case they still track me. screw this company.
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Re: (Bad news, Facebook)'The anti-tracking shield included in iOS 14.5 arrives'
Posted by: JoeM
Date: April 28, 2021 02:03PM
Quote
Sarcany
Quote
JoeM
I just updated my phone and checked in Privacy to see that I wasn’t allowing sharing of info, then took a trip to Facebook and spent some time there.

Nothing happened and I got no notices.

If you have the toggle set to not allow apps to share info then you don't get popups asking if you want to allow your apps to share info.

Oh, that makes sense. Goodie, no pop ups for me! Thanks!



JoeM
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Re: (Bad news, Facebook)'The anti-tracking shield included in iOS 14.5 arrives'
Posted by: deckeda
Date: April 28, 2021 03:23PM
Quote
hal
Quote
deckeda
Facebook, in it's "warning" to users tempted to not allow tracking, indicates that small businesses will be hurt if you disallow this because as you stroll down the street the local mom 'n pop won't be able to know you were there and ...

... and they're conveniently not saying the FB won't be able to sell them ad space.

Because somehow, advertising depends on non-privacy?

any chance you can show us what you see on FB re this?

Facebook was informed months ago and complained: [www.washingtonpost.com]

Now, the new opt-in message includes this as a good reason to allow reduced privacy: “Support business who rely on ads to reach their customers.” There’s two screenshots at this link, one for FB and the other I suppose for IG. [www.washingtonpost.com]
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