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Appears that the $2800 Leica 24-70 2.8 is a rebranded Sigma with $1700 higher price tag
Posted by: pRICE cUBE
Date: May 12, 2021 11:16PM
Those red dots can get expensive.

When Leica announced its brand new Vario-Elmarit-SL 24-70mm f/2.8 ASPH last week, it was interesting to note how similar it is to the 24-70mm f/2.8 DG DN Art released by Sigma last year. Has Sigma built this lens in Japan so that Leica can stick a red dot on it?
The similarities are striking. Both have 19 elements in 15 groups with 11 rounded aperture blades — nothing surprising there. Looking a little closer, the minimum focusing distance is all but identical: 7.1” (18cm) on the Sigma, and 7.09 “ (also 18cm, apparently) on the Leica. The size is also very close: 3.5 x4.8 “ (88 x 123 mm) for the Leica, and 3.46 x 4.84 “ (87.8 x 122.9 mm) for the Sigma. Both have a magnification ratio at 24mm of 1:2.9.

Leica Rumors has been on the hunt, with one of its forum members pointing out the similarities between the optical design of the two lenses. If you lift the diagrams from each website (Sigma, Leica) side by side, you’d be forgiven for thinking that the lenses are identical:








Leica Rumors also spotted a response in the questions section of the product listing on B&H Photo. When asked if the lens is made in Germany, this was the response:





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Re: Appears that the $2800 Leica 24-70 2.8 is a rebranded Sigma with $1700 higher price tag
Posted by: Ombligo
Date: May 13, 2021 07:19AM
looking at the diagrams, it is easy to see the difference.

The first one is for black and white, while the second can do color



“No persons are more frequently wrong, than those who will not admit they are wrong.”
-- François de La Rochefoucauld

Growing older is mandatory. Growing up is optional.
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Re: Appears that the $2800 Leica 24-70 2.8 is a rebranded Sigma with $1700 higher price tag
Posted by: space-time
Date: May 13, 2021 07:50AM
Also they forgot to include the Aperture stop in the first one. How do you change the F number? doh!

On the other hand, they forgot to include the image plane on the second one.
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Re: Appears that the $2800 Leica 24-70 2.8 is a rebranded Sigma with $1700 higher price tag
Posted by: mrbigstuff
Date: May 13, 2021 08:06AM
Similarities to this story (one of my all time faves)

[www-vanityfair-com.cdn.ampproject.org]
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Re: Appears that the $2800 Leica 24-70 2.8 is a rebranded Sigma with $1700 higher price tag
Posted by: Billybob
Date: May 13, 2021 09:30AM
I like to think of it as having acquired my $1200 Sigma 24-70 (I bought it when it first came out) for a $1600 discount.

I love the lens. It's probably my most used lens with my Sony MIL body.
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Re: Appears that the $2800 Leica 24-70 2.8 is a rebranded Sigma with $1700 higher price tag
Posted by: NewtonMP2100
Date: May 13, 2021 10:53PM
....what would Sigma Freud say if he were alive....????



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I reject your reality and substitute my own!
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