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a new set of cans?!.....Campbell redesigning their soup cans.....
Posted by: NewtonMP2100
Date: July 28, 2021 08:04AM
.....if you have always wanted to get a new set of cans......


.....it really is just new design of the label on the can......


Campbell’s soup cans get new design for first time in 50 years

....Someone might need to update Andy Warhol’s “Campbell’s Soup Cans.”

The iconic labels on the flagship product of Campbell Soup Co. are getting their first redesign in five decades.

The famed red-and-white iconography will remain, but the Campbell’s logo is receiving a “modernized logo scripture.” As part of this change, Campbell’s is eliminating the shadow and slightly changing its font, which is based on founder Joseph A. Campbell’s signature.

“The refreshed label still evokes the same sense of comfort, goodness and Americana,” the company said in a statement.

Other changes to the design include the word “soup” printed in a new font. Campbell’s fans can also pick out subtler elements, such as a more pronounced C in the fleurs-de-lis and a slanted O in the word “soup” — which pay tribute to the letters from the first label, made in 1898. Tomato, cream of chicken, cream of mushroom and chicken noodle will receive the redesigned labels, which are currently rolling out to stores.

“We’ve been on a journey to reimagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever, while still honoring our rich history,” said Linda Lee, chief marketing officer for meals and beverages at Campbell, in a statement.

The brand tweeted, “New label, same M’m! M’m! Good! taste you know and love … Look for our new design on shelves & online!?”

In celebration of a new label design, Campbell’s is dropping its first-ever nonfungible token Tuesday at 5:30 p.m. Eastern. Street-style artist and illustrator Sophia Chang was brought on to create a 100-piece series and an exclusive animated work to fight food insecurity with all proceeds benefitting Feeding America. The brand will also work with livestream and shopping platform Ntwrk and climate organization Aerial to offset the NFT’s carbon footprint.

Chang, who is from Queens, was selected due to her “storytelling approach to her art and passion to empower communities.” Her NFT is a tribute to the company’s continued evolution, as shown through its shifting designs over the years......



new set of cans......?!



_____________________________________

I reject your reality and substitute my own!



Edited 1 time(s). Last edit at 07/28/2021 08:04AM by NewtonMP2100.
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Re: a new set of cans?!.....Campbell redesigning their soup cans.....
Posted by: CJsNvrUrly
Date: July 28, 2021 09:12AM
I was gonna ask a question about whether they were making the cans easier to grip, but I'm afraid that would risk getting this thread moved to the other side.




bunny smileyCentral VA
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Re: a new set of cans?!.....Campbell redesigning their soup cans.....
Posted by: cbelt3
Date: July 28, 2021 10:43AM
I wonder if the cost of steel has caused a price increase.
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Re: a new set of cans?!.....Campbell redesigning their soup cans.....
Posted by: GGD
Date: July 28, 2021 10:53AM
this_thread_is_useless_without_pics



Old on the left, new on the right.
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Re: a new set of cans?!.....Campbell redesigning their soup cans.....
Posted by: Ombligo
Date: July 28, 2021 10:56AM
The new cans will likely be 10% smaller and 10% costlier



“No persons are more frequently wrong, than those who will not admit they are wrong.”
-- François de La Rochefoucauld

Growing older is mandatory. Growing up is optional.
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Re: a new set of cans?!.....Campbell redesigning their soup cans.....
Posted by: steve...
Date: July 28, 2021 12:13PM
A Campbell Soup Can thread needs a reference to Andy Warhol.


Installation view of Andy Warhol: Campbell’s Soup Cans and Other Works, 1953–1967 at The Museum of Modern Art, April 25–October 12, 2015.


Detail from Campbell’s Soup Cans




Northern California Coast
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Re: a new set of cans?!.....Campbell redesigning their soup cans.....
Posted by: Zoidberg
Date: July 28, 2021 12:41PM
Why isn't anyone talking about the real problem; the fact that Campbell's Spaghetti-0s don't have tapered bottoms so you can't stack them on other cans.



(BTW, it's spelled < y'all >.)
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Re: a new set of cans?!.....Campbell redesigning their soup cans.....
Posted by: Acer
Date: July 28, 2021 02:10PM
Camp6ell's
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Re: a new set of cans?!.....Campbell redesigning their soup cans.....
Posted by: macphanatic
Date: July 28, 2021 03:10PM
They tried to remove/minimize the use of cursive as younger generations can't read cursive.
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Re: a new set of cans?!.....Campbell redesigning their soup cans.....
Posted by: NewtonMP2100
Date: July 28, 2021 03:25PM
....but youngins' are cursing......all the time......



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I reject your reality and substitute my own!
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Re: a new set of cans?!.....Campbell redesigning their soup cans.....
Posted by: Grateful11
Date: July 28, 2021 09:56PM
Why don't do us a favor and lower the @#$%& price. If it's not on sale a simple can of tomato soup a few cents over $2 now at Food Lion, ridiculous!



Grateful11
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Re: a new set of cans?!.....Campbell redesigning their soup cans.....
Posted by: jdc
Date: July 28, 2021 10:30PM
Dont think Ive eaten campbells soup in years.

hmmmm... maybe some cream of mushroom in a recipe. even then... long time.

Maybe we should start a "favorite soup recipe" thread. =)





Edited 999 time(s). Last edit at 12:08PM by jdc.
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Re: a new set of cans?!.....Campbell redesigning their soup cans.....
Posted by: datbeme
Date: July 29, 2021 12:59AM
Quote
macphanatic
They tried to remove/minimize the use of cursive as younger generations can't read cursive.

It's funny. Campbell's, like Coca-Cola, is something I process as a visual as opposed to seeing the individual letters. Moreso with Coke since I was probably familiar with the logo as a young child, but I don't even see the letters or words unless I really try.



In any event, I really like the new can design. Subtle changes, but it's well done.



Edited 1 time(s). Last edit at 07/29/2021 01:01AM by datbeme.
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