Frequently on sale at Amazon for $189, but sitting near $240 there today. $200 bucks at a retail store is already amazing, but $100 bucks is insane.
I have this printer. It's a very good printer and there are loads of mods available. Thingiverse has so much for it your head will spin.
Strongly recommend that the first mod you do be replacing the wheels and springs to level the bed. Can get away without leveling for 3-4 prints after the upgrade, otherwise will need to re-level before every print. (Always heat the bed before leveling. Makes a big difference.)