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Nikon Was Almost Named "Nikorette"
Posted by: pRICE cUBE
Date: September 16, 2021 02:25PM


[petapixel.com]


n a documented but little-known fact, Nikon was very close to being instead named “Nikorette.” The name was only changed when executives were afraid that the word sounded “weak.”

Capa Camera Web recently published an article (first spotted by Nikon Rumors) that details the history of Nikon’s name, and in it reveals that Nikon was tenatively called “Nikorette” when the company was developing its first cameras.

From the beginning, this small-sized camera had been designed with the tentative name of “Nikorette,” based on the abbreviation of Nippon Kogaku (“Nikko”) and adding “ette” to indicate it’s “small-size.”

However, the company decided that “Nikorette” was too weak-sounding of a product name, and after heavy review, it was agreed that “Nikon” would be the formal name. The name was based on “Nikko,” adding “N” at the end simply to make it sound better. Nikon confirms as much on its website.








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Re: Nikon Was Almost Named "Nikorette"
Posted by: Acer
Date: September 16, 2021 02:41PM
Canorette?
Minoltette?
Pentette?
Fujette?
Olympette?

Yup, that's a universally awful suffix for a camera.
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Re: Nikon Was Almost Named "Nikorette"
Posted by: RAMd®d
Date: September 16, 2021 02:58PM
A truly Nikonic name.

Yes, –ette as a suffix doesn't sound big and bold, but diminutive at best, like a Nikon's little sister.





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Re: Nikon Was Almost Named "Nikorette"
Posted by: Ombligo
Date: September 16, 2021 03:38PM
Who remembers the Nikkormat? A solid camera that was the alternative to the larger Nikon F/F2. It was eventually dropped for the Nikon FM/FE (we won't discus the Nikon EM)





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Re: Nikon Was Almost Named "Nikorette"
Posted by: mikebw
Date: September 16, 2021 03:54PM
What if... then I suppose we would have people chewing Nikon gum to abate their smoking habits?
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Re: Nikon Was Almost Named "Nikorette"
Posted by: Racer X
Date: September 16, 2021 05:46PM
How about Whackaway gum, to curb your porn habit?



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Re: Nikon Was Almost Named "Nikorette"
Posted by: Ombligo
Date: September 16, 2021 07:30PM
Quote
Racer X
How about Whackaway gum, to curb your porn habit?

we won't discuss Juicy Fruit gum



“No persons are more frequently wrong, than those who will not admit they are wrong.”
-- François de La Rochefoucauld

Growing older is mandatory. Growing up is optional.
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Re: Nikon Was Almost Named "Nikorette"
Posted by: mrbigstuff
Date: September 16, 2021 11:12PM
What always confused me were the names Nikkormat and Nikomat. What was up with that?
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Re: Nikon Was Almost Named "Nikorette"
Posted by: lost in space
Date: September 16, 2021 11:58PM
Quote
Ombligo
Who remembers the Nikkormat? A solid camera that was the alternative to the larger Nikon F/F2. It was eventually dropped for the Nikon FM/FE (we won't discus the Nikon EM)


That was my first SLR, back in the 70s. I was really stoked about it.



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Re: Nikon Was Almost Named "Nikorette"
Posted by: mstudio
Date: September 17, 2021 06:54AM
Quote
mrbigstuff
What always confused me were the names Nikkormat and Nikomat. What was up with that?

I had one of each. Best I could figure was that the Nikomat was sold in Japan and Nikkormat in US. My brother brought the Nikomat back from a trip to Japan in the mid-70s. They were exactly the same otherwise.

My Nikkormat was my back-up but I used it more than my F at the time. Unreal workhorse, never failed me, dents and all.
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Re: Nikon Was Almost Named "Nikorette"
Posted by: mrbigstuff
Date: September 17, 2021 07:29AM
Quote
mstudio
Quote
mrbigstuff
What always confused me were the names Nikkormat and Nikomat. What was up with that?

I had one of each. Best I could figure was that the Nikomat was sold in Japan and Nikkormat in US. My brother brought the Nikomat back from a trip to Japan in the mid-70s. They were exactly the same otherwise.

My Nikkormat was my back-up but I used it more than my F at the time. Unreal workhorse, never failed me, dents and all.

Ah, makes sense!
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