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batastrophe?!....starting with 'the Batman', AMC ticket prices changing....
Posted by: NewtonMP2100
Date: March 02, 2022 05:45AM
.....the are 'experimenting' with 'variable pricing'......so the tickets for 'The Batman' will be higher than other movies at the same theater....so they will probably charge more for 'blockbuster' movies....


.....at one of the AMC theaters in NY it will be $1 more.....but no word on how much more the price increase will actually be, it may vary by area.....


AMC is charging more for 'The Batman' tickets as it tests out a new pricing model

AMC Entertainment CEO Adam Aron said the movie theater chain is testing out variable pricing in the U.S.

That means newly released films could cost more than other films playing in the same theaters at the same time.

The first film to test this new pricing model is Warner Bros.' "The Batman."

It is unclear how much more tickets will cost for new blockbuster releases.

....Your ticket to see Warner Bros.' "The Batman" could cost more if you book with AMC.

On Tuesday, the company's CEO, Adam Aron, said the movie theater chain was testing out variable pricing in the U.S. That means new releases could cost more than other films playing in the same theaters at the same time.

It is unclear how much more tickets will cost for new movies. AMC did not immediately respond to CNBC's request for comment.

AMC had previously successfully raised weekend prices above midweek prices and is following a playbook it has utilized internationally for years, Aron said Tuesday.

"This is all quite novel in the United States, but actually AMC has been doing it for years in our European theaters," he said during an earnings call. "Indeed, in Europe, we charge a premium for the best seats in the house, as do just about all of the sellers of tickets in other industries."

Aron said AMC has been a "bolder thinker" when it comes to cinema ticket pricing and is willing to take a risk in trying this new pricing concept.

"The Batman" hits theaters Friday. The film is expected to gross at least $80 million during its opening weekend in North America......



what price.......fame......?!



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Edited 2 time(s). Last edit at 03/02/2022 06:03AM by NewtonMP2100.
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Re: batastrophe?!....starting with 'the Batman', AMC ticket prices changing....
Posted by: Will Collier
Date: March 02, 2022 08:43AM
I honestly thought they'd been doing that already.

Although I know what I'd pay for a ticket to a 3-hour Batman movie starring some dweeb from Twilight, and it's, shall we say, less than $1...
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Re: batastrophe?!....starting with 'the Batman', AMC ticket prices changing....
Posted by: pRICE cUBE
Date: March 02, 2022 08:47AM
I am slowly becoming a hermit. Would rather wait to watch movies are home with all the drinks and snacks
I want. The public is overrated.



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Re: batastrophe?!....starting with 'the Batman', AMC ticket prices changing....
Posted by: Blankity Blank
Date: March 02, 2022 09:48AM
Quote
pRICE cUBE
I am slowly becoming a hermit. Would rather wait to watch movies are home with all the drinks and snacks I want. The public is overrated.

And I’m guessing the pandemic lit that lightbulb for a lot more people than the movie industry would like.

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Edited 1 time(s). Last edit at 03/02/2022 09:49AM by Blankity Blank.
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Re: batastrophe?!....starting with 'the Batman', AMC ticket prices changing....
Posted by: Will Collier
Date: March 02, 2022 11:40AM
Quote
Blankity Blank
Quote
pRICE cUBE
I am slowly becoming a hermit. Would rather wait to watch movies are home with all the drinks and snacks I want. The public is overrated.

And I’m guessing the pandemic lit that lightbulb for a lot more people than the movie industry would like.

¡Viva la BarcaLoungerevolución!

I really like going to movies (still), but the prices these days at everything except a couple of discount theaters around here are ridiculous. If I'm going to pay upwards of $20 for a a movie (for ONE ticket!), I'd better get a copy to take home with me.
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Re: batastrophe?!....starting with 'the Batman', AMC ticket prices changing....
Posted by: Bill in NC
Date: March 02, 2022 11:42AM
so buy a ticket for a cheaper movie, go into that theatre, wait a few minutes, then cross the deserted hallway to the theatre playing batman.



Edited 1 time(s). Last edit at 03/02/2022 11:43AM by Bill in NC.
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Re: batastrophe?!....starting with 'the Batman', AMC ticket prices changing....
Posted by: Gareth
Date: March 02, 2022 12:04PM
Quote
Bill in NC
so buy a ticket for a cheaper movie, go into that theatre, wait a few minutes, then cross the deserted hallway to the theatre playing batman.

At least around here, with so many theaters doing assigned seating, that wouldn't necessarily work anymore (although if you go sit in the back edge or somewhere undesirable, it'd probably be fine and you could move after the movie starts).

I could also see theaters separating the screening rooms by price, i.e. down one hall are the new releases and another are the older or non-blockbusters and they do separate ticket checks (if the theater layout allows for this).

Though I've often wondered with assigned seating, how long it will be until theaters start charging more for desirable seats, just like airlines are doing.



Edited 1 time(s). Last edit at 03/02/2022 12:06PM by Gareth.
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Re: batastrophe?!....starting with 'the Batman', AMC ticket prices changing....
Posted by: NewtonMP2100
Date: March 02, 2022 12:15PM
.....they will probably have 'security' for the higher priced theaters.....some theaters have the more expensive IMAX, etc on the same floor and they will check tickets for the theaters with the higher priced ones......

....some theaters also have removed the movie name from the individual theaters......they will just name them and the ticket will have the theater name, so you can't tell which theater is playing which movie without your ticket.....



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Re: batastrophe?!....starting with 'the Batman', AMC ticket prices changing....
Posted by: testcase
Date: March 02, 2022 12:49PM
" Would rather wait to watch movies are home with all the drinks and snacks
I want. The public is overrated."


AGREED boink smiley
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Re: batastrophe?!....starting with 'the Batman', AMC ticket prices changing....
Posted by: d4
Date: March 02, 2022 01:01PM
Last movie I saw in theatres was Rise of Skywalker right before the pandemic hit my area. Over 2 years ago. Geez time flies.

My local 10-screen movie theatre had:
6-8 self serve ticket kiosks in the lobby.
1 person selling tickets.
1 person serving popcorn and working the register.
1 person with a broom.

If someone wanted to be a dk they could just walk in, watch movies for free and leave. No one would notice/care.



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Re: batastrophe?!....starting with 'the Batman', AMC ticket prices changing....
Posted by: gabester
Date: March 02, 2022 01:50PM
Quote
Gareth
Quote
Bill in NC
so buy a ticket for a cheaper movie, go into that theatre, wait a few minutes, then cross the deserted hallway to the theatre playing batman.

At least around here, with so many theaters doing assigned seating, that wouldn't necessarily work anymore (although if you go sit in the back edge or somewhere undesirable, it'd probably be fine and you could move after the movie starts).

...how long it will be until theaters start charging more for desirable seats, just like airlines are doing.

I was about to echo Bill's sentiment - buy a cheaper ticket, but I also forgot about the assigned seating limitation... no doubt that is a challenge but not much of one, like you said. The desirable seats will no doubt be next to upcharge - please delete your post to delay giving them the idea!



g=
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Re: batastrophe?!....starting with 'the Batman', AMC ticket prices changing....
Posted by: N-OS X-tasy!
Date: March 02, 2022 03:41PM
Quote
d4
My local 10-screen movie theatre had:
6-8 self serve ticket kiosks in the lobby.
1 person selling tickets.
1 person serving popcorn and working the register.
1 person with a broom.

If someone wanted to be a dk they could just walk in, watch movies for free and leave. No one would notice/care.

Similar situation at the theater closest to my home, except for the ticket seller - they don't have one of those. I've often wondered the same thing.



It is what it is.
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Re: batastrophe?!....starting with 'the Batman', AMC ticket prices changing....
Posted by: rz
Date: March 02, 2022 05:42PM
Quote
testcase
" Would rather wait to watch movies are home with all the drinks and snacks
I want. The public is overrated."


AGREED boink smiley

Ditto. My son usually can’t hold his bladder for an entire movie, and I’d say that over the last 10+ years, he’s the reason we’ve gone to the actual theater. I think the last movie I saw in a theater that wasn’t for him specifically was one of the Star Wars ones. I can’t even remember which one. With bigger TVs, and a decent home theater setup, I don’t see me going to a theater anytime soon.
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