We musta been in their test marketing area, as we've had Scorchin's in plainer packaging awhile back, and it was just marked "new". Was damn tasty, too. Will stock up when they go on sale in the fancier "limited" packaging. I am a total sucker for cheesy baked snacks, and Cheez-It and Ritz do their level best to keep me sated... as long as they go on sale for $2.50, or less, on a frequent enough basis.
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