While the Z9 and recent lens announcements have given Nikon some new life, market share hasn't seen a meaningful increase.


[petapixel.com]


More importantly for the photography community, how is the Imaging Division doing? Revenue hit ¥178 billion, up from ¥150 billion last year, and represents 33% of the business, slightly down compared to last year. Profits have recovered (¥19 billion) and Imaging appears to have shed its losses and is now contributing fully to the bottom line. The Precision Equipment Division remains the single largest group at Nikon (39%) and has a healthy operating profit.

In terms of detail, Nikon reduced shipments of its compact cameras from 260,000 last year to 190,000 this year. Back in 2016, Nikon shipped over three million units, so this represents a significant shift and reflects the changing nature of the consumer market. In short, compact cameras have become a niche — and increasingly high-value — product category.

For ILCs, Nikon reports shipping 700,000 units (from a market of 5.12 million), about 13% of the market. Significantly this is a reduction on last year (from 840,000), even though revenue and profits are up. The most important aspect is the split between DSLR and mirrorless models, unfortunately, Nikon doesn’t provide this level of detail which makes it more difficult to ascertain how its mirrorless strategy is performing. We do know from the BCN Awards that Nikon failed to register in the top three for mirrorless market sales in Japan which means it had less than a 13% share, while its DSLR share dropped to 34%.

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Ways to improve web conference image and sound quality. [forums.macresource.com]

What nikon could have (should have) done at the advent of phone based cameras was to market their lenses and technology to the phone manufacturers. But I suppose no one could have predicted just how much phones have overtaken regular cameras. Not sure regular cameras outside of professional users, will ever recover.

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Hurts like a bastid...

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mrbigstuff
What nikon could have (should have) done at the advent of phone based cameras was to market their lenses and technology to the phone manufacturers. But I suppose no one could have predicted just how much phones have overtaken regular cameras. Not sure regular cameras outside of professional users, will ever recover.

My dream scenario is for Nikon to be acquired by Apple and run as a subsidiary. They could share tech and have enhanced interoperability like Sony is attempting to do with their Experia phone.

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Ways to improve web conference image and sound quality. [forums.macresource.com]






Edited 1 time(s). Last edit at 05/21/2022 03:06PM by pRICE cUBE.

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pRICE cUBE

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mrbigstuff
What nikon could have (should have) done at the advent of phone based cameras was to market their lenses and technology to the phone manufacturers. But I suppose no one could have predicted just how much phones have overtaken regular cameras. Not sure regular cameras outside of professional users, will ever recover.

My dream scenario is for Nikon to be acquired by Apple and run as a subsidiary. They could share tech and have enhanced interoperability like Sony is attempting to do with their Experia phone.

When Apple gets tired of them, it'll just fold the Nikon division. Apple needs to figure out how to "innovate" some new products itself since its become an incremental update company. But then, that's all the technology companies at this point. The only real differences between cameras is what you can pixel peep for photos that are only going to be viewed on a phone.

Nikon isn't going anywhere. It takes time to turn the Titanic around. They can teach their customers to stop putting images of themselves in their own photos. "Here's a picture of the Grand Canyon with my head blocking a third of it."