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Anyone could have predicted this
Posted by: freeradical
Date: May 21, 2022 11:46AM
Quote

Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up.

The stumbles at Old Navy are a problem for its parent, Gap Inc. The chain accounts for the majority of the company’s sales and profits and helps prop up the weaker Gap and Banana Republic brands. It also shows the challenges of producing a wide range of sizes that have led some brands to stop carrying plus-sizes.

A Gap Inc. spokeswoman declined to comment. The company will report its latest quarterly results on May 26. Analysts expect the company to report net sales of $3.44 billion, down from the $3.99 billion it reported in the same period last year.

Billed as one of the biggest launches in the brand’s history, Old Navy in August began offering all women’s clothing styles in size 0 to 30 and XS to 4X, making it one of the first retailers to place such a big bet on inclusive sizing. It did away with separate petite and plus-size departments and grouped all sizes of each style together. Mannequins in varying body shapes displayed the new wares. All sizes of a style were priced the same, a break with an industry practice in which retailers charge more for larger sizes.

“This is the largest integrated launch in the brand’s history and an important growth driver for the business for years to come,” Gap Chief Executive Sonia Syngal told analysts in August.

Soon after, however, Old Navy’s sales started to nosedive. Last month, Nancy Green, the chain’s president and chief executive, stepped down after less than two years running the brand. Gap warned that sales for the spring quarter would fall short of expectations in part due to troubles at Old Navy.

The extended sizes were the culprit, according to current and former employees.

Stores were selling out of the middle sizes and were stuck with piles of very small and very large sizes, the employees said. To clear out the excess goods, Old Navy put a large quantity of women’s clothes on sale this spring. The move contrasts with other retailers that have held the line on discounting because of strong demand and supply-chain challenges that have kept some items in short supply.

At an Old Navy store in Queens, N.Y., racks of women’s clothes were recently selling for 50% off. Some women’s dresses were available in only XS and XXL. High-waisted canvas pants were sold out in sizes 4 through 10, but available in size 2 and in 12 to 28.

Shoppers said Old Navy’s message of inclusivity resonates with them. But it is sometimes outweighed by the frustration of not being able to find their size.

“I’m not necessarily the slimmest,” said Sydney Bassard, of Charlotte, N.C. “Sometimes it’s hard to find clothes that aren’t tight.”

Nonetheless, the 26-year-old speech pathologist said that since Old Navy introduced the wider range of products, she has had a hard time finding her size, which is among those that have been in short supply since the expansion. “I have to look through a lot of sizes and then my size isn’t available,” she said.


[www.wsj.com]
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Re: Anyone could have predicted this
Posted by: Tiangou
Date: May 21, 2022 12:58PM
Quote

Stores were selling out of the middle sizes and were stuck with piles of very small and very large sizes, the employees said...

That explains why they only have men's sizes starting at XXXL.

Now explain why their fabrics are so thin and the stitching so fragile that their clothes fall apart before leaving the store.



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Re: Anyone could have predicted this
Posted by: rz
Date: May 21, 2022 02:39PM
My wife is plus sized and she's always complaining that stores never have enough clothes in her size. Given that the average American woman is like a size 12, it seems most clothing stores only want to cater to petite women. She doesn't shop at Old Navy though.
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Re: Anyone could have predicted this
Posted by: DeusxMac
Date: May 21, 2022 03:15PM
Quote
Tiangou
Now explain why their fabrics are so thin and the stitching so fragile that their clothes fall apart before leaving the store.

Easy!

$$$$$$$
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Re: Anyone could have predicted this
Posted by: Steve G.
Date: May 21, 2022 03:32PM
after 65 you get a discount when you buy their line of 'Very Old Navy'
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Re: Anyone could have predicted this
Posted by: hal
Date: May 21, 2022 03:36PM
The problem that Old Navy had was not its choice for inclusivity, it was not knowing its market worth a damn and ordering the proper amount of the proper sizes.

Women complain about two things re clothing: they never make pants with functional pockets and they never have anything in 'my size' (that being the tiny people and the enormous people). Telling the world that they are offering clothes for EVERYONE sounds like a good idea to me.

Some people like raw pistachios, some like roasted unsalted pistachios, but obviously most buyers will be buying salted roasted pistachios. If you produce all three in equal amounts, you're an idiot who doesn't know the market.
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Re: Anyone could have predicted this
Posted by: Fritz
Date: May 21, 2022 03:39PM
raw pistachios for me please.
ON markets to my rail job spouse, in height and weight.
she has weighed the same since 18.
What a quitter!



!#$@@$#!

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Re: Anyone could have predicted this
Posted by: Steve G.
Date: May 21, 2022 03:41PM
Quote
freeradical

At an Old Navy store in Queens, N.Y., racks of women’s clothes were recently selling for 50% off. Some women’s dresses were available in only XS and XXL. High-waisted canvas pants were sold out in sizes 4 through 10, but available in size 2 and in 12 to 28.
[/quote]

I live in Queens, just a fast look around the malls, street, buses and subways should convince anybody they have a huge market for plus sizes. (not kidding)
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Re: Anyone could have predicted this
Posted by: $tevie
Date: May 21, 2022 08:12PM
I find this incredibly hard to believe, at least as far as online goes. Countless items end up sold out in xl and xxl while the m's and l's seem to hang around until drastic clearance time. Unless they mean the literally Plus Sizes like 1x, 2x, etc in which case I've no idea how they do.



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Re: Anyone could have predicted this
Posted by: RAMd®d
Date: May 22, 2022 05:49AM
I used to see people wearing Old Navy branded sweatshirt and t-shirts everywhere.

Had no idea why the brand was so popular.

There never seemed to be any cachet that I knew of.






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Re: Anyone could have predicted this
Posted by: modelamac
Date: May 22, 2022 09:18AM
Quote
freeradical
Quote

Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up.

...

I could not have predicted it. I have never shopped or paid attention to any of those stores.



Ed (modelamac)

I think I will just put an OUT OF ORDER
sticker on my head and call it a day.
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Re: Anyone could have predicted this
Posted by: Rolando
Date: May 22, 2022 11:28AM
ON is popular because its pretty cheap, and cheaply made.

I think there are few things going on here.
1. ON ordered sizes on all sizes, roughly equally rather than on a bell curve reflective of women's sizes.
2. ON is considered something a GenX/Mellinial store, so Boomers and Zoomers don't shop there.
3. There are stores that cater to "sizes of higher numbers" for women, that those women might be more comfortable shopping at (I have no idea on this one).


I don't know why anyone would want clothing with no pockets. I was shopping for a suit. I tried one on and found it to have no back pockets. I asked the salesman, and he said, so a wallet "won't ruin the lines". I chose another suit, with real pants.



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Re: Anyone could have predicted this
Posted by: $tevie
Date: May 22, 2022 05:32PM
I think the No Pockets thing is one way to keep the clothes cheap. Also, if you look, patterns don't line up on the seams, they stick them together higgledy piggledy because matching up the pattern on the entire piece wastes fabric.

I like some Old Navy stuff for hanging out. You definitely wouldn't want to buy your office outfits or dress-up wear from them, but their sales are a great way to get VERY cheap tees and shorts and sleepwear and such. I've gotten some nice summer dresses there, as well, however of course No Pockets!



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