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Amazon will let you try on digital versions of shoes you want to buy
Posted by: Steve G.
Date: June 09, 2022 09:10AM

perhaps something in summer formal-wear?

Amazon will let you try on digital versions of shoes you want to buy
[www.cnbc.com]

Amazon on Thursday rolled out a new augmented reality shopping tool that lets users virtually try on shoes they may be interested in buying.

Amazon said the tool would make the online shopping experience easier and more interactive for shoppers.

The feature, called Virtual Try-On for Shoes, is available for iOS users in the U.S. and Canada on the Amazon shopping app. The feature has been added to “thousands of styles” from brands like New Balance, Adidas, Reebok and Puma, Amazon said.

To use the tool, shoppers tap the “virtual try-on” button on a footwear product page, then aim their smartphone camera at their feet, and a pair of virtual shoes will appear on their screen. Shoppers can scroll through different colors while the feature is still active and it will automatically adjust on their screen.

The feature won’t help users figure out how the shoes fit, but it will give them a sense of what they look like.

The feature builds on Amazon’s existing virtual shopping tools, many of which use augmented reality, a technology that overlays the real world with virtual objects. In 2017, Amazon launched “AR View,” which lets users visualize a product in their home using their smartphone. It then introduced another tool, called “Room Decorator,” that allows users to place multiple virtual items in their home at the same time.

Amazon isn’t the only company experimenting with augmented reality in online shopping. Furniture giant Ikea, Nike, L’Oreal and fast-fashion retailer Zara have all launched similar features.



Edited 1 time(s). Last edit at 06/09/2022 09:12AM by Steve G..
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Re: Amazon will let you try on digital versions of shoes you want to buy
Posted by: rgG
Date: June 09, 2022 02:23PM
The thing with shoes, for me, is more about how they fit than how they look, so I don't see this as much of a help.
I get it for seeing furniture in a room or paint color on a wall, but clothing is more about fit, generally.





Roswell, GA (Atlanta suburb)
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Re: Amazon will let you try on digital versions of shoes you want to buy
Posted by: Wags
Date: June 09, 2022 02:40PM
It’s a nefarious plot to monetize appendages. How long before we see unauthorized pix of grandma’s feet on foot fetish websites? Slippery slope.
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Re: Amazon will let you try on digital versions of shoes you want to buy
Posted by: jonny
Date: June 09, 2022 04:21PM
Shoes Aren’t Real!
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Re: Amazon will let you try on digital versions of shoes you want to buy
Posted by: davemchine
Date: June 09, 2022 05:01PM
I updated my app and looked at multiple shoes from major brands. Nothing. Maybe later.

Edit: works great on iPhone. I just didn’t see the button. It’s very minimal. It appears on iPad but doesn’t actually do anything for me. It’s an interesting feature.



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Edited 1 time(s). Last edit at 06/09/2022 05:30PM by davemchine.
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Re: Amazon will let you try on digital versions of shoes you want to buy
Posted by: RAMd®d
Date: June 09, 2022 08:59PM
I don't see the value of this service other than base curiosity.

Now if there was an app that functioned as a Brannock Device, then we're talkin' a real sumpthin'.






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