.....to Kraft 'Mac & Cheese'.....


Kraft Macaroni & Cheese Reveals New Name and Box Design. But Will Fans Notice?

....After 84 years of one name and over two decades of essentially the same logo design, Kraft is giving macaroni and cheese fans a little change.

The company announced Wednesday that the new name will be Kraft Mac & Cheese, marking part of its rebranding that includes an updated design to the iconic box and a fresh noodle smile.

However, the design isn't that far from the one that was introduced in late 2010 to 2011, so it's unclear whether or not fans will be able to noticeably spot a difference while shopping.

Here are the two logos side by side:



According to Kraft, the change from "macaroni and cheese" to "mac & cheese" is meant to reflect how fans talk about the familiar brand. The box only having one hue of blue is supposed to amplify the new noodle smile, which now drips with gooey cheese.

Kraft did not give a date when the new product design would be released in stories, though it is not yet available on the website.


what......the........mac......?!

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NewtonMP2100
Kraft Macaroni & Cheese Reveals New Name and Box Design. But Will Fans Notice?

I think the new "melting plastic" logo is noticeable.

And not at all appetizing.

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I've always dislike the use of 'mac and cheese'.

It seems to be popular with people who say 'guac'.

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I *love* SIGs. It's Glocks I hate.

And I was expecting that they fessed up and admitted "that isn't cheese".

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RAMd®d
It seems to be popular with people who say 'guac'.

Guac's wrong with that?

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It is what it is.

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RAMd®d
I've always dislike the use of 'mac and cheese'.

It seems to be popular with people who say 'guac'.

O.K., Captain Acronym.

My first thought when I read the subject was that they were going to be forced to remove "cheese" from the name.

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In tha 360. MRF User Map

Yeah, the dripping noodle has... ... unpleasant connotations.

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Filliam H. Muffman
My first thought when I read the subject was that they were going to be forced to remove "cheese" from the name.

The true story behind the cheese was that Kraft had a large amount of government surplus dehydrated cheese left over from WW2. Macaroni & Cheese was Kraft's answer to Chef Boy-R-Dee (which originally came in boxes, not cans).

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The German word for contraceptive is “Schwangerschaftsverhütungsmittel”. By the time you finished saying that, it’s too late

cardboard and yech

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Not gonna lie, it's comfort food for this middle-American 50-something child.

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Acer
Not gonna lie, it's comfort food for this middle-American 50-something child.

Discovered it in college as a cheap "meal", a box cost $0.25, but the store brand was even cheaper at $0.15.