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Gender bias in search algorithms has effect on users, new study finds
Posted by: Steve G.
Date: July 12, 2022 09:26PM
AI is not your friend

Gender bias in search algorithms has effect on users, new study finds
Search results can influence us in ways that reinforce social inequality
Peer-Reviewed Publication
New York University
[www.eurekalert.org]

Gender-neutral internet searches yield results that nonetheless produce male-dominated output, finds a new study by a team of psychology researchers. Moreover, these search results have an effect on users by promoting gender bias and potentially influencing hiring decisions.

The work, which appears in the journal Proceedings of the National Academy of Sciences (PNAS), is among the latest to uncover how artificial intelligence (AI) can alter our perceptions and actions.

“There is increasing concern that algorithms used by modern AI systems produce discriminatory outputs, presumably because they are trained on data in which societal biases are embedded,” says Madalina Vlasceanu, a postdoctoral fellow in New York University’s Department of Psychology and the paper’s lead author. “As a consequence, their use by humans may result in the propagation, rather than reduction, of existing disparities.”

“These findings call for a model of ethical AI that combines human psychology with computational and sociological approaches to illuminate the formation, operation, and mitigation of algorithmic bias,” adds author David Amodio, a professor in NYU’s Department of Psychology and the University of Amsterdam.

Technology experts have expressed concern that algorithms used by modern AI systems produce discriminatory outputs, presumably because they are trained on data in which societal biases are ingrained.

“Certain 1950s ideas about gender are actually still embedded in our database systems,” Meredith Broussard, author of Artificial Unintelligence: How Computers Misunderstand the World and a professor at NYU’s Arthur L. Carter Journalism Institute, told the Markup earlier this year.

The use of AI by human decision makers may result in the propagation, rather than reduction, of existing disparities, Vlasceanu and Amodio say.
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Re: Gender bias in search algorithms has effect on users, new study finds
Posted by: cbelt3
Date: July 13, 2022 07:16AM
Language and cultural biases as well.... And they exist in all walks of life. The old "IQ Test" socioeconomic bias of "Cup is to Saucer as.." is embedded in code and AI learning.
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Re: Gender bias in search algorithms has effect on users, new study finds
Posted by: chopper
Date: July 13, 2022 02:03PM
When a ship goes down do they still say women and children first?
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