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Cosmetic site FabFitFun tells customers to "Go ____ Yourself" with promo code, account cancellations ensue
Posted by: pRICE cUBE
Date: December 06, 2023 05:34PM
[www.modernretail.co]

FabFitFun founders apologize after a profane X ad caused subscribers to cancel

Some FabFitFun users are saying they’re canceling their subscriptions after the brand posted a profanity-laced ad on X — the social media platform formally known as Twitter — that appeared to align itself with billionaire owner Elon Musk. Now the cofounders are apologizing and attempting to assuage customer concerns in a members-only community forum.

Following this, FabFitFun started running the ad that riffed on Musk’s comment by the following Monday, according to timestamps on screen shots. And by Tuesday, outraged FabFitFun users took notice of the ad and started sharing screenshots around Reddit, where fans have created a subreddit with over 17,000 users. In the comments of these posts, alleged current FabFitFun users shared recaps of conversations they were having with customer service reps to cancel their orders, along with screenshots of text messages. On Instagram, some users referenced the ad in comments of an unrelated post from FabFitFun.

FabFitFun was co-founded by brothers Michael and Daniel Broukhim, alongside Katie Echevarria Rosen Kitchens.

In another post, Kitchens explained that the brand hadn’t advertised on X “for a very long time,” but wanted to test out performance with a proposed $100,000 budget — which gave rise to the copy around spending money on X.

“Unfortunately because of the ill-advised stunt in place, this test was then lumped into the ad creative and I agree that it made it worse,” she said.

As to how the idea for that ad originated, Kitchen said that the team who drafted it “thought that it could be so outrageous that it could go viral.”





Ways to improve web conference image and sound quality. [forums.macresource.com]






Edited 6 time(s). Last edit at 12/06/2023 10:09PM by pRICE cUBE.
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Re: Site tells customers to "Go ____ Yourself" with promo code, cancellations ensue
Posted by: Carnos Jax
Date: December 06, 2023 05:40PM
Good. Maybe this'll be the final nail in the coffin and Twitter will die, so he can focus on Tesla and SpaceX (more so Tesla).
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Re: Cosmetic site tells customers to "Go ____ Yourself" with promo code, account cancellations ensue
Posted by: RAMd®d
Date: December 06, 2023 07:11PM
I'm confused.

The company pulls a @#$%& ad stunt that backfires and causes their customers to cancel orders.

So are the customers boycotting ModernRetail until they leave X?

Is X getting some part of the orders?

How is X possibly losing up to $75M?






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There is no safety for honest men except
by believing all possible evil of evil men.

We don’t do focus groups. They just ensure that you don’t offend anyone, and produce bland inoffensive products. —Sir Jonathan Ive

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Re: Cosmetic site tells customers to "Go ____ Yourself" with promo code, account cancellations ensue
Posted by: Black
Date: December 06, 2023 07:21PM
Quote
RAMd®d
I'm confused.

The company pulls a @#$%& ad stunt that backfires and causes their customers to cancel orders.

So are the customers boycotting ModernRetail until they leave X?

Is X getting some part of the orders?

How is X possibly losing up to $75M?

Price started his quote in the middle of a paragraph and the context went *poof.* Try this:
Quote
whole paragraph
The promo code references a mic-drop moment from Musk at the recent Dealbook conference. Advertisers like Disney and IBM have pulled advertising from X since Musk supported a post saying that Jewish people “have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.” Musk, in a reply to this post, wrote that it was “the actual truth.” The New York Times estimates X could lose up to $75 million as a result of the boycott.
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Re: Cosmetic site tells customers to "Go ____ Yourself" with promo code, account cancellations ensue
Posted by: RAMd®d
Date: December 06, 2023 08:44PM
Got it, Black, thank you.


The $75M bit is pretty much unrelated to the ad stunt.

By the by, I had no idea the Phorum software new that G F Y mean what it meant, LOL.






I am that Masked Man.

All you can do, is all you can do.

There’s trouble — it's time to play the sound of my people.

Your boos mean nothing to me, I've seen what you cheer for.

Insisting on your rights without acknowledging your responsibilities isn’t freedom, it’s adolescence.

I've been to the edge of the map, and there be monsters.

We are a government of laws, not men.

Everybody counts or nobody counts.

When a good man is hurt,
all who would be called good
must suffer with him.

You and I have memories longer than the road that stretches out ahead.

There is no safety for honest men except
by believing all possible evil of evil men.

We don’t do focus groups. They just ensure that you don’t offend anyone, and produce bland inoffensive products. —Sir Jonathan Ive

An armed society is a polite society.
And hope is a lousy defense.

You make me pull, I'll put you down.

I *love* SIGs. It's Glocks I hate.
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Re: Cosmetic site FabFitFun tells customers to "Go ____ Yourself" with promo code, account cancellations ensue
Posted by: pRICE cUBE
Date: December 06, 2023 10:12PM
I tightened things up in my OP.

[www.modernretail.co]
The subreddit for FabFitFun is on fire with people reporting cancellations and issues with cancelling.

One of the founders offered a non apology apology but basically saying he still wants your money.



Ways to improve web conference image and sound quality. [forums.macresource.com]


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Re: Cosmetic site tells customers to "Go ____ Yourself" with promo code, account cancellations ensue
Posted by: pRICE cUBE
Date: December 07, 2023 12:31AM
Quote
RAMd®d
Got it, Black, thank you.


The $75M bit is pretty much unrelated to the ad stunt.


XItter's $75 million loss is totally relevant to this story. The cosmetic company pledged buying ands on Xitter and wants customers to buy more to support the ad buy. It's basically, "Let's help this poor billionaire that told his major advertisers to, you know." I had to put the ad in the spoiler box because of the profanity, take a look.



Ways to improve web conference image and sound quality. [forums.macresource.com]






Edited 1 time(s). Last edit at 12/07/2023 12:59AM by pRICE cUBE.
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Re: Cosmetic site FabFitFun tells customers to "Go ____ Yourself" with promo code, account cancellations ensue
Posted by: Blankity Blank
Date: December 07, 2023 12:53AM
Gee, who could have guessed following Elon Musk’s lead could maybe not be the best idea in the world? big grin smiley



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