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Blu-ray Disc Association says it’s too early to lower prices
Posted by: guitarist
Date: September 17, 2008 03:16PM
Blu-ray Disc Association says it’s too early to lower prices

Consumer Electronics
By Humphrey Cheung
Wednesday, September 17, 2008 03:58


Los Angeles (CA) – So the Blu-ray disc is the only physical high-definition format left in the market, but that isn’t going to translate into lower prices any time soon, according to Andy Parsons, the Chairman of the Blu-ray Disc Association. Parsons, who is also the senior VP of Advanced Product Development at Pioneer Electronics, told attendees at the DisplaySearch/NPD HDTV conference in Los Angeles that Blu-ray volume needs to increase before content makers and set-top makers can cut prices.

Parsons was speaking as part of a panel on high-definition formats and told the audience that Blu-ray hardware and disc prices are behaving the same as when DVD players were first getting popular. “There’s not enough market [volume] to lower the price,” Parsons said, adding that companies have to build “awareness and demand for the technology," before prices can decrease.

In terms of market volume, DVD players and discs still rule the market and Blu-ray is being sold at a premium (relatively speaking). The cheapest BD player is currently selling for approximately $230 with many players still selling for $300 to $600 dollars. DVD players in contrast are almost give-aways these days, costing less than $100. Blu-ray movies often sell for $25 and up while DVDs can easily be bought for $20 and under. But Parsons points out that DVD didn’t start out at $49, adding, “people complained about it [pricing] back then too.”

Even though Blu-ray easily fought off HD-DVD, Parson admits the format isn’t going to get a free ride from consumers. Digital downloads will be a worthy threat to Blu-ray, but he says people understand packaged media better and that consumers want something that, “they can hold in their hands”. Furthermore, Parsons believes packaged media will remain the dominant format.

But in the end, DVDs could be the biggest threat to Blu-ray. According to Danny Kaye, EVP of Global Research and Technology Strategy at 20th Century Home Entertainment, don’t count the standard definition disc out just yet. “We buried DVD long before its time … it’s going to be a long time before it dies,” he said.
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Re: Blu-ray Disc Association says it’s too early to lower prices
Posted by: Will Collier
Date: September 17, 2008 03:23PM
In related news, the Collier Electronics Purchasing Association says it's too early to buy an overpriced Blu-Ray player.
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Re: Blu-ray Disc Association says it’s too early to lower prices
Posted by: vicrock
Date: September 17, 2008 03:27PM
It seems that this is a "chicken and egg" sequence - if they lowered the price of the discs, maybe people would be more likely to buy a blu-ray player, which would cause more people to buy discs.
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Re: Blu-ray Disc Association says it’s too early to lower prices
Posted by: lipskidder
Date: September 17, 2008 03:27PM
I feel kinda odd buying DVD sets of anything knowing I should probably be buying Blu-Ray. But then there's that player issue...
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Re: Blu-ray Disc Association says it’s too early to lower prices
Posted by: S.Taylor
Date: September 17, 2008 05:26PM
I've hardly purchased any dvds lately, knowing that eventually I'm going to pull the trigger on a BD player, and will regret having bought the lower-res disc. At the same time, no way I can afford the player yet. Maybe with the money I'm saving not buying dvds... but I don't think the wife will agree.



This remote controlled tree is a must for the person who wants to be on the cutting edge of Christmas technology.
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Re: Blu-ray Disc Association says it’s too early to lower prices
Posted by: Article Accelerator
Date: September 17, 2008 05:34PM
Atsa catcha-twenny-two.

Anywho, I'm skipping Blu-ray and going straight to digital downloads. It's ecological.



Edited 2 time(s). Last edit at 09/17/2008 05:35PM by Article Accelerator.
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Re: Blu-ray Disc Association says it’s too early to lower prices
Posted by: Dubya
Date: September 17, 2008 05:51PM
Sylvania Blu-Ray Player at Costco... $269

They're starting to drop...
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Re: Blu-ray Disc Association says it’s too early to lower prices
Posted by: vision63
Date: September 17, 2008 06:51PM
All a Blu-ray player does is play. Unless it records or is packaged in a PS3, I'd never buy one.
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Re: Blu-ray Disc Association says it’s too early to lower prices
Posted by: mikebw
Date: September 17, 2008 07:28PM
I guess they want to wait then, because it seems everyone else is willing to do the same.
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Re: Blu-ray Disc Association says it’s too early to lower prices
Posted by: guitarist
Date: September 17, 2008 08:10PM
Duh. All a DVD player does is play.

You want it to make coffee and pastry, too?

smiling smiley
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Re: Blu-ray Disc Association says it’s too early to lower prices
Posted by: macphanatic
Date: September 17, 2008 08:22PM
If they don't lower prices soon and get people to join the Blu-Ray bandwagon, they're going to loose out to downloaded HD.
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Re: Blu-ray Disc Association says it’s too early to lower prices
Posted by: mikebw
Date: September 17, 2008 11:08PM
Quote
macphanatic
If they don't lower prices soon and get people to join the Blu-Ray bandwagon, they're going to loose out to downloaded HD.

That's exactly what some people accused Microsoft of planning on doing- using HD-DVD as interference to slow the adoption of BluRay, such that neither format would "win" and supposedly giving M$ time to develop some kind of online presence. Of course it would seem that Apple has the upper hand in that battle, fact or fiction.
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Re: Blu-ray Disc Association says it’s too early to lower prices
Posted by: datbeme
Date: September 18, 2008 09:27AM
I was perfectly happy waiting it out, but when I needed a new DVD player for my bedroom, I convinced myself that it was time to get a BD player for the family room. What made it so easy to rationalize was that I can get Blu-Ray discs from Netflix just as easily as regular DVDs at no additional cost.

I absolutely love it, but I agree that it's going to be a long road. The few discs I've bought I've gotten on eBay for $12-15. I shake my head in the store when I see most discs for $30. Not that you can't shop around for deals, but I can't see Blu-Ray ever getting a foothold when DVDs are 1/2 the price--not to mention that frequent specials on catalog titles make them essentially 1/4 the price. Taking a stroll through the aisles at Best Buy and seeing the breadth of SD content shows me that it will be a long, long time until it is replaced.

I don't buy many discs anyway. Obviously, I greatly prefer the hi-res format, but I'm not beyond purchasing the SD version, and I can't really imagine re-purchasing anything later unless it was something truly special.
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Re: Blu-ray Disc Association says it’s too early to lower prices
Posted by: vision63
Date: September 18, 2008 01:11PM
Quote
guitarist
Duh. All a DVD player does is play.

You want it to make coffee and pastry, too?

smiling smiley

Mmm pastry. I want it to ree-cord.
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