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New Pepsi logo -Change We Need
Posted by: papercup
Date: October 30, 2008 03:29PM
Fugly, dated from day one.







I am an overpaid advertising agency, and I approve this logo
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Re: New Pepsi logo -Change We Need
Posted by: incognegro
Date: October 30, 2008 03:31PM
ugh. (-ly)

i find it hard to believe how much carbonated colored sugar water people buy.
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Re: New Pepsi logo -Change We Need
Posted by: Z
Date: October 30, 2008 03:33PM
Brand new foreskinned bottles!
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Re: New Pepsi logo -Change We Need
Posted by: deckeda
Date: October 30, 2008 03:35PM
The use of variations seems like a bad idea to me.

Q: Describe the Pepsi logo.
A: On which bottle?
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Re: New Pepsi logo -Change We Need
Posted by: Kramerica
Date: October 30, 2008 04:22PM
How horrible.

Why would they do such a thing? I guess they didn't like having one of the most recognized logos in the world.

This looks more like an Obama logo, although Obama's is better.
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Re: New Pepsi logo -Change We Need
Posted by: karsen
Date: October 30, 2008 04:42PM
Pepsi's new look is HORRIBLE.

The same company thought it was a good idea to redo Tropicana's image and make them look like a generic store brand juice. Oh, and they ditched the iconic straw through the orange image too. Brilliant!



This isn't as bad as Pepsi's new look, but it's not good. They're jumping on the san-serif euro logo bandwagon, about 5 years too late.


EDIT: I forgot to mention to take a look at the orange nipple topper.






Edited 1 time(s). Last edit at 10/30/2008 04:43PM by karsen.
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Re: New Pepsi logo -Change We Need
Posted by: 3d
Date: October 30, 2008 04:46PM
Some overpaid Marketing Executive has a permanent @#$%& in his pants right now having this feather in his cap.
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Re: New Pepsi logo -Change We Need
Posted by: mrbigstuff
Date: October 30, 2008 08:13PM
i'm always amazed at companies who feel they MUST change their branding to keep up to date. how dumb. i feel as someone above: why change a world-recognized logo to another (even if it is good)?
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Re: New Pepsi logo -Change We Need
Posted by: karsen
Date: October 30, 2008 08:47PM
What's next? Coca Cola ditching their trademark script lettering in favor of Comic Sans?


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Re: New Pepsi logo -Change We Need
Posted by: DewGuy
Date: October 30, 2008 08:56PM
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Re: New Pepsi logo -Change We Need
Posted by: The UnDoug
Date: October 30, 2008 09:36PM



[www.zeemaps.com]
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Re: New Pepsi logo -Change We Need
Posted by: Mike Sellers
Date: October 30, 2008 09:56PM
Looks like they found the typefaces on one of those 1000 TrueType font CDs in the $2 bin at Office Max.
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Re: New Pepsi logo -Change We Need
Posted by: Marc Anthony
Date: October 30, 2008 10:03PM
I see that someone from the texting generation must've spearheaded the Mountain Dew identity. Mtn? Really?


Le poète doit vivre beaucoup, vivre dans tous les sens. - Verlaine
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Re: New Pepsi logo -Change We Need
Posted by: Kramerica
Date: October 31, 2008 12:35AM
Yep, if they're going to label it that way, I'll say it as M-T-N Dew when I order it.
Even on the diets, they felt the need to conserve characters with "0 cal, carb, sug" !
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Re: New Pepsi logo -Change We Need
Posted by: macphanatic
Date: October 31, 2008 06:37AM
I wonder if it's a sign that they're loosing the younger generation.
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Re: New Pepsi logo -Change We Need
Posted by: incognegro
Date: October 31, 2008 07:38AM
Remember the AT&T Death Star logo?





[adweek.blogs.com]

[www.flickr.com]


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Re: New Pepsi logo -Change We Need
Posted by: karsen
Date: October 31, 2008 08:43AM
Quote
macphanatic
I wonder if it's a sign that they're loosing the younger generation.

I think it's a sign the younger generation can't spell. ;)


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Re: New Pepsi logo -Change We Need
Posted by: TLB
Date: October 31, 2008 10:21AM
What's the deal with the variable size white in the Pepsi logo? What is it supposed to tell me?
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Re: New Pepsi logo -Change We Need
Posted by: karsen
Date: October 31, 2008 10:36AM
Quote
TLB
What's the deal with the variable size white in the Pepsi logo? What is it supposed to tell me?

Diet has a skinny line. You'll be skinny if you drink that.
Max has a fat line. You'll be fat if you drink that.


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Re: New Pepsi logo -Change We Need
Posted by: Bosco
Date: October 31, 2008 12:24PM
Designed by committee. No doubt.
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Re: New Pepsi logo -Change We Need
Posted by: billb
Date: October 31, 2008 12:35PM
Methinks Nooyi drank too much of the blue koolaide.

They want to escape the mass marketing image.

Earth to Pepsi : it's mass marketed corn syrup water.
Smiling logos can be construed as smirks from jerks.
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Re: New Pepsi logo -Change We Need
Posted by: $tevie
Date: October 31, 2008 01:09PM
I have never been a fan of Pepsi logos. I think it is one reason that I have never been a fan of Pepsi.
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