Here's my own personal MW post-mortem.
I went to the expo this year, I think it was my twentieth straight, and maybe because of the uncertainty about its fate, I took a little harder look at it than I usually do. I walked the entirety of both north and south halls, sat through some demos, talked to vendors, looked for some deals and swag.
It felt like I had just browsed the internet on foot. And that's a very bad thing.
I came away feeling like I had just sat through the performance of a past his sell-by-date pop singer. One that had for too long made the mistake of thinking that all he had to do was show up and the crowd would go wild.
It felt like almost everybody was phoning it in. Like just showing up and setting up a booth was enough to generate excitement about the show and their products. I've experienced more electricity in the air at swap meets.
The fire in the belly of the expo has been gone for at least a few years now. Some of it was silly, sure, but it gave life to the show. Vendors (or their representatives) genuinely excited about their latest products replaced by presenters going through the motions. Offering show "specials" that are about as special as a 'five cents off 2' coupon in the Sunday paper. There was a time when you'd see half the crowd toting bags of software and hardware they'd scored a deal on at the show; a great deal not just some meh 10% off.
Demos that used to have the crowds whooping so loud you thought you were at a college football game (Hell, crowds actually competing with each other to make the most noise), gone. Swag that ran the gamut of towers full of 'A-list' software, free full versions of software, sets of books, golf umbrellas and totes emblazoned with company logos, caps, and polo shirts. True, there were the bunny ears this year, but could only one company come up with something with at least a spark of imagination?
If it was practical, my suggestion would be to shut the show down for a year and get to work on re-envisioning and reworking the expo from the ground up. Just based on the amount of discussion this has generated, the desire for a really good Mac centered show is out there to be capitalized on. To do that, I'd say IDG has to figure out how to make the expo a capital "E" event again.
The conferences and the chance to network and see friends from far away are great, but the heart of the show has grown flaccid and needs to be revived. Sure Apple is a "mature" company now, and less the enthusiast community it used to be. But throwing a shindig, just once a year, that appeals to the the fanboy lurking in the heart of even a lot of the most serious and business minded Mac users is no bad thing. Preaching to the choir? Maybe. But the annual church picnic does have its purpose.